Thursday, September 2nd, 2010


How do you measure a year? How many shows you have attended? How many epic albums you heard that year? How many cups of coffee you’ve consumed? Well, here at The Orchard it is in cups of coffee AND a boatload of other things relating to our business. As a result, we’ve compiled some stats from the first half of 2010. The numbers have definitely increased since we first created this list, but as the summer comes to an end we wanted to share it with you all.
- 1 new client signed every day
- 9,945,939 tracks delivered to digital services
- 1 track travels the equivalent of 122 times around the world to get to all of our digital services
- 11 tracks from our catalogue are streamed (and paid for) every second
- 10,796 streams of our videos occur every hour on YouTube
- 10,894 placements on digital retail outlets around the world
- 1,873 active physical SKU’s
- 6,680 stores selling our physical goods
- 33,000 minutes in the studio recording, mixing and mastering
- 2,700 tracks pitched to music supervisors around the globe
- 124 email blasts sent to online music writers and editors
And, finally…
- 1,300 cups of coffee have been brewed each month in our New York headquarters (this doesn’t count any coffee purchased from our local coffee shops, who receive a fair bit of our salaries each month)
Monday, August 30th, 2010

Over here at The Orchard we’ve started to embrace Nashville and all of its charms. One of the first artists we’ve had the pleasure of working with is country music and gospel singer Ty Herndon. Back in June, we released his most recent album and single of the same name “Journey On” through all digital retailers around the world, manufactured CDs for his tour, and offered premium packages to his fans through his website www.tyherndon.net.
Lo and behold, for the first 2 months of release, Ty received 880% more money from his direct-to-fan store than from his digital downloads (single and album combined). 880%! This is definitely an outlier from other D2F campaigns we’ve run, but hey, sometimes artist stores hit the jackpot.
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Friday, August 27th, 2010
Short. Fast. Loud. If that’s how you like it, we got it.
Full Metal Racket is 27 classic, cover and current tracks to get your head banging before the weekend kicks into action!
Check out choice cuts from the likes of Dillinger Escape Plan, Cradle of Filth, W.A.S.P., Motorhead, Twisted Sister, & Katatonia on our next Spotify playlist installment here.
Please note: Spotify is currently only available to users in the UK, France, Spain, Sweden, Finland, and the Netherlands. For further information or to install Spotify please visit their website.
Wednesday, August 25th, 2010
Today T. Mills premiered the brand new single from his upcoming debut LP, Ready, Fire, Aim!, on MySpace. The song, “She Got A…” showcases the more urban side of T. Mills’ radio-ready music, self-coined as “hip-pop” and catchy as hell. Ready, Fire, Aim! hits stores via Uprising Records (Fall Out Boy, Broadway) on September 28th.
T. Mills (née Travis Mills) also launched a brand new website today, where fans can pre-order Ready, Fire Aim! starting September 7th. He’ll be chatting live with fans today on his Facebook page at 4:20pm EST…NOW.