VidCon: A Video Industry Must!
VidCon is the world's largest event for anyone involved or interested in online video and in building audiences. This year was the conference’s 10th anniversary, and it definitely surpassed all expectations. Despite the fact the event hosts tens of thousan...
A Beginner’s Guide To Performance Rights (Infographic)
At The Orchard, our performance rights team is here to clarify your understanding of rights management - working to help rights owners earn more, faster. We have created a beginner’s guide to performance rights - a visual that aims to simplify the answer t...
Maximize Revenue With These Rights Management Tips
If you haven’t already read our previous Performance Rights blog post, Don’t Get it Twisted: Musical Composition vs Sound Recording, please take a moment to do so now to better understand the foundation of performance rights. (more…)
Vitamin OAC: Tips and Best Practices for Optimizing Your Official Artist Channel
Since YouTube introduced its Official Artist Channel (OAC) program, several of the traditional ways in which music was distributed and consumed on the platform have changed. With the primary sources for music content (owned & operated artist channels, ...
YouTube Expands Music Credits
YouTube has taken a big step forward in pursuit of greater visibility in regards to surfacing and crediting artists and publishers featured in videos uploaded to the platform. Just this past May, they've added a section in the video description, populated w...
Metadata: A Race Record Labels Can Win
The music industry’s supply chain is a relay race that passes information from stakeholder to stakeholder, with the goal of getting musical product from creator to fan while also assuring appropriate parties have been compensated. Exchanging the baton into ...