Meet: The Color of Music Collective
Meet the Color of Music Collective, an organization with the mission of amplifying the voices of BIPOC and LGBTQIA+ individuals working in the music industry. Founded by Mia Van Allen and Marcella Desharnais, the organization is paving the path for pu...
Instagram 2020 Best Practices
Instagram now has over 1 Billion monthly active users with 500 million daily Instagram Story users per day, making it the second most used traditional social platform after Facebook. With an ever-growing user base, Instagram keeps expanding what they offer...
Beyond The Video: Engaging With Your Fans On YouTube
With the launch of Official Artist Channels and YouTube Music, it can be easy to forget that there’s an entire world of YouTube beyond delivering your music and videos. Whether you’re operating as a label, an artist, or a vlogger, using the in-platform int...
YouTube Community Guidelines Policy Changes
YouTube announced in a recent blog post that they’ve made some changes to the way they’re handling strikes in relation to their Community Guidelines. Below we’ve reviewed these guidelines, as well as some of the broader policies that YouTube enforces on the...
5 Secret Tips That Take Your Insta Stories To The Next Level
Recently, The Orchard Interactive Marketing crew had the opportunity to hang out with Facebook and discuss Instagram Stories. With Stories being the fastest growing product in Facebook history (starting with 10M users in October 2016 to 300M by 20...
The Full ‘Story’ Social Media Breakdown
With Snapchat, Instagram and Facebook all enabling Stories, it can be a daunting task to determine which is the best to use when reaching out to fans. Below is some information that may help you decide which Stories work best for you and what sets each apar...