Posts By: John Grover-Roybal

YouTube, Google and FameBit: Taking Brand Partnerships to the Next Level


For 9 years, YouTube has assisted creators in generating advertising revenue through its Partner Program. As YouTube has grown over the years, so have the possibilities for brands and creators alike to work together on branded content opportunities like product placements, promotions and sponsorships. In the last year, the top 100 advertisers have increased their spending on YouTube video ads… Read more »

View Global Music Charts on YouTube for Artists


Since YouTube launched its YouTube for Artists site last year, it has continued to develop and grow the tools it provides artists and fans to both share and find music. New additions like Music Insights have brought greater transparency to the popularity and viewership of musicians on YouTube. When Music Insights was first rolled out, it only offered data for a… Read more »

Hone Your Craft with the YouTube Music Foundry


Earlier this year, we heard about YouTube’s new initiative to assist artists and the music industry in producing and optimizing content. The initiative is called YouTube Music Foundry and was kicked off with live recording sessions in three two-day Foundry sessions — one in Los Angeles in September, another in London in December, and most recently in New York… Read more »

“Found Them First”? Spotify Can Tell You


Just last month, Spotify launched a new dedicated site to enable music lovers to see which artists they had listened to before everyone else. The site, which Spotify is calling “Found Them First“, is a standalone site that users can connect to their Spotify account in order to uncover what music they discovered “first.” (Go tastemakers!)

360-Degree Video Brings Virtual Reality to YouTube


YouTube has a growing history of being a platform where new forms of media and content are created and shared to international audiences. Whether it be vlogs for niche hobbies, how-to videos for just about anything, or let’s-play streams for video-games, YouTube has cemented itself as a hub for content creators to create and distribute new genres of entertainment…. Read more »