Posts By: Kevin McAdoo

Dive Into YouTube VR, YouTube’s New Virtual Reality App


A few months ago, we mentioned how YouTube was building a standalone VR-app to be part of the reignited wave of VR-based products that have become increasingly popular in recent years. YouTube’s announcement regarding the design of this app proves that the virtual reality experience is gaining significant attention. It also shows that YouTube understands its potential… Read more »

Live Streaming on YouTube Goes Mobile


We recently discussed the influence of live streaming on social media, the many amazing platforms that offer the feature and the impact it can have on boosting your channel’s fan base. Now, YouTube has upped their stake in the live streaming game by allowing channels to create live events on mobile. The feature launched last month at VidCon… Read more »

Lights, Camera, Action with YouTube Red Originals


Why limit yourself to just “Netflix and chill” when you can also chill with YouTube Red Originals, YouTube’s very own set of original movies and series, courtesy of their buzzed-about subscription service, YouTube Red. On February 10th, the video platform premiered its first four original projects, all of which are diverse concepts featuring popular YouTube stars such as PewDiePie and Meg DeAngelis…. Read more »

Shop ‘Till You Drop with YouTube Shoppable Ads


To successfully sell a product, you’ve got to make your pitch at the right time or risk losing your consumer’s interest. YouTube understands that reality and is now helping advertisers and content owners take advantage of those make-or-break moments by introducing shoppable ads into the platform. Shoppable ads are mobile-optimized “card”-based annotations that appear when a viewer watches a… Read more »

Amp Up Your Production Value with YouTube Spaces


Just like any business operation, the basic workings of YouTube come down to the concept of “give and take.” While YouTube is indeed a transcending, real-time platform for content creators to share their videos with millions of viewers internationally, the video sharing site would ultimately fade into oblivion if it wasn’t for the creators providing… Read more »