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South Bye Southwest

March 21, 2012 Orchard News No Comments
Vintage Trouble The Orchard SXSW 2012

Vintage Trouble at The Orchard's Day Party, SXSW 2012

Even if you did not attend SXSW, you must have heard about the giant Doritos vending machine/stage, free BBQ via pedicabs, homeless hotspots, The Boss’ “you can do it” keynote or at least, A$AP Rocky’s do-rag.

No? Well it’s easy to lose track of what’s going on at SXSW and cut through all the noise, so I’ve put together some documentation of what The Orchard crew was up to for SXSW 2012.

Some members of our team arrived for Interactive to touch base with some of our tech partners and fellow nerds. Among the many were our friends at Webdoc, Fanbridge, Topspin and Rdio. We hit up some panels, tried to squeeze into the Al Gore + Sean Parker keynote and checked out the Google Village whenever we had a spare moment.

The Music Fest brought us together with loads of our clients and we did our best to get out to as many shows as we could, namely, Cleopatra RecordsBlackburner’s mind-blowing set, Lefse‘s lovely showcase, Volcom‘s beerfest and metal mania, Barsuk‘s stellar jam sesh and MANY more. Not to mention IODA’s day party with some of our favorite buzz bands taking the stage. The Orchard’s Day Party with Radical Dads, Arms, Scoundrels, Races, Vintage Trouble and Rhett Miller had us enjoying every minute of the day on Friday along with free tacos and beer at Parkside in Austin (PICS HERE). Also, we were thrilled to host the event alongside our sync department who announced their new venture, Concentrated Music.

This only touches on all of our festivities at SXSW but we do want to thank everyone who attended The Orchard’s Day Party and all the amazing showcases hosted by some of our favorite labels. Signing off with some of our staff favorites from SXSW 2012 (Poliça and Vintage Trouble took the top):

… Continue Reading

The Orchard Set to Make a Texas Sized Splash at SXSW 2012

March 8, 2012 Orchard News No Comments

(Just to get in the mood, while I’m writing this, I’m listening to our Don’t Mess With Texas SX+Orch Sampler on Rdio. I recommend you do as well while you read this post. Its also up on Spotify AND Amazon!)

We’re talking SXSW here. No other festival in the world has Europeans Facebooking about breakfast tacos and Shiner Beer three months before their arrival. Nor can any other festival compete with the charm of the beloved Austin, Texas. Austin Hippies and Hipsters unite. If you’re not a Hippy or Hipster, you don’t even care – you’re in Texas, in March, and it’s 70 degrees. Not to mention you’re listening to an unmatchable variety of artists out of 2K buzz acts from around the globe.

That said, we can’t forget that it’s not all play. SXSW hosts a ton of amazing panels and educational events that reflect the side of SXSW that reminds us that we mean business, too. We have some of our very own staff members getting their panel on at SXSW this year:

Bring your questions and notepads as you’re bound to learn something from this crew!

This year, on the heels of some exciting news (did you hear?) we’re lucky to be joining our friends from IODA for their Day Party on Wednesday March 14th at The Red Eyed Fly. They’ve got a killer line up with the likes of The Oh Sees, Dan Mangan, Ruthie Foster, Y La Bamba and many more. Check out IODA’s Free SX Music Sampler here.

15 Orchard Tracks That Remind Us Of… Us

February 15, 2012 Marketing, Orchard News No Comments

To continue the celebration of The Orchard turning 15 this year, we’ve decided to take a look back through our catalogue and pick out some tracks we distribute that remind us of… US!

Consider this something of a birthday playlist! An exciting collaboration of Orchard staff members, this list includes both oldies and newer Orchard gems. Some are true to us in their entirety, some just remind us of ourselves when we hear the title. Either way, it makes for a pretty awesomely random mix.

Enjoy our (mostly humorous) approach to self examination.

  • Devo ‘Watch Us Work It’
  • Leddra Chapman ‘Picking Oranges’
  • Right Said Fred ‘I’m Too Sexy’
  • Pearl and the Beard ‘Sweetness’
  • Ra Ra Riot ‘The Orchard’
  • The Operators ‘By My Side’
  • Coldplay ‘Brothers and Sisters’
  • 1,2,3 ‘Work’
  • Soulive ‘Revolution’
  • The Black Angels ‘True Believers’
  • Icebird ‘Going and Going. And Going.’
  • Royce Da 5’9” ‘Legendary’
  • Spank Rock ‘Cool S#@!’
  • Gary Portnoy ‘Where Everybody Knows Your Name’
  • Races ‘All For You’

Listen to these tracks on our Spotify Playlist or see below for our Rdio Playlist.

The Orchard’s Valentine’s Day Survival Guide

O-kay so most official holidays are more legit than Valentine’s but aside from Christmas and Halloween, few are in our faces more than Valentine’s Day. IT IS EVERYWHERE. Love it or hate it, you can’t escape it. This morning alone, Peel’s Restaurant was serving red-hot mini cookies, Dunkin’ Donuts had heart shaped donuts, and CVS was clearing out half the floor for little fluffy teddy bears (really, who is buying these) and chocolates (o-kay I get that 100%).

So let’s break this down. It’s happening either way, so you can do one of two things: Deal with it or complain about it. I think it’s better for all of us if you (and I) just deal with it. So the wonderful staff here at The Orchard has taken a stand in support of this arbitrary holiday. You have no excuses now because we’re equipping you with what you need to embrace Valentine’s this year. This is your Valentine’s Survival Guide from us to you:

  • Music: We did NOT create a Valentine’s Day Mix. Instead, a sweet lovin’ mix. This is a year-round mix that will get you in the lovin’ mood for any occasion. Anniversary, third date, post-fight snuggle… Listen below on Rdio and here on Spotify and also on Sharemyplaylists.com (we’re spreading the love everywhere).
  • Matchmaking: We think we’re pretty good at music but who knew we were such good matchmakers? For a limited time only, we’re switching gears and servin’ up some saucy singles that are sure to suit your needs. Click here to find your life MATCH.
  • Treat Yo Self: Buy yourself some flowers any day this month at a DISCOUNT (no judgment here for signing the card  with an imaginary lover’s name). With help from the soulful Lee Fields and Proflowers.com, you can sign up for the Truth & Soul mailing list on their website or on Lee’s Facebook page and receive a a free download of “You’re The Kind of Girl” along with an exclusive ProFlowers discount link.
  • Distraction: Free show tonight at Piano’s in NYC with Frenchkiss’ very own Devin… just in case you forgot to plan something earlier.

Coming Soon To A City, Conference or News Feed Near You…

If you haven’t heard from us in a while, you must have been living under a rock…  In addition to being all over Twitter and Facebook, we here at The Orchard have had a great many newsworthy things going on, and we just can’t keep quiet about it! It’s one thing to announce things like how The Orchard turns 15 this year, how we have some incredible new signings and continue to celebrate our devoted clients and how our EU team is undergoing expansion and restructuring, but those are just words! Where’s the face time you ask?

Well for starters, we just wrapped up our time at MIDEM this year. Our VP of Product Marketing, Jaclyn Ranere, hosted an informative session in the Innovation Lab to spread the good word about The Orchard. Also, not to be overshadowed, was the Orchard Penthouse Party that actually made headlines - yep, that’s right, start takin’ notes.

While some of our team was battling the uncharacteristically bad weather in Cannes, our SVP of Marketing, Pete McCarthy shipped off to sunny Cali to attend D: Dive into Media. He joined in on the timely conversation about what changes in media we can expect, what changes we’ve seen and what that means for The Orchard and the industry as a whole.

If you call New York home, you hopefully made it to our NYC Music/Tech Meet-Up. If you missed it, we forgive you and fear not! We plan to host more of these meet-ups as it was a great way for the NYC music and tech community to gather for some hang time that’s NOT in a meeting room.

As we continue on with our Tour de Orchardites, our CTO  Josh Builder will be co-hosting a panel at San Francisco Music Startup Academy hosted by Digitalmusic.org. The panel, Getting Under The Hood: Music Operations For CTOs and Developers, will take place on February 14th, and Josh and his co-panelists will discuss action items from a technical standpoint for budding music companies. Can’t wait? Here’s a sneak peek.

Finally, lest we forget South by Southwest in Austin, Texas this March. We will be dusting off our chaps and boots and riding our purebreds down to the Lone Star State (we wish… great visual though, right?). The Orchard CEO, Brad Navin, will be moderating a panel called Navigating the Middle that will dive into the discussion of using (or not using) a so-called “middle-man” to market your music.

We’re moving fast, so to keep up: watch The Daily Rind for all things Orchard, follow us on Twitter and Facebook, and if you’re attending one of the events mentioned above, please feel free to reach out at mbrown@theorchard.com.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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