GEMA and YouTube Have Struck a Deal: What’s Next for You
The news arrived last week and we are all very excited. After seven years of negotiations, GEMA & YouTube finally reached an agreement. As of November 1st, 2016, all music videos controlled by GEMA have been switched on and are being monetised effective...
VR: Virtual Reality, Very Ready
It is hard to determine how a product will be received by the public. Sometimes brands try to create demand for new products to expand their line, for example when Pepsi tried to launch Pepsi A.M., intended as a breakfast substitute for coffee or tea. It di...
More Than Just a Cat Video, a Captivating Video
According to Robert Kyncl, Chief Business officer at YouTube, the average person watches 1 hour 25 mins of video a day. That amount is growing by 25%, and more than half of all teenagers use YouTube as their music streaming platform and music discovery tool...