Posts By: William Ezor

Welcome to a New Era of YouTube Comments Management


This past November, YouTube implemented new tools for creators to manage user interaction on their videos. YouTube now provides a number of filters, settings and other moderation tools that can help enhance brand-viewer interaction. For a core feature historically troubled by anonymous trolling and spam, these are welcome changes that put content creators in control.

Checking In on YouTube Red: New Territories, Original Content & TV Integration


Nearly 10 years after Google acquired YouTube and turned a desktop hub for cute cat videos into a money-making machine, YouTube’s influence is still growing. Since the launch of YouTube Red back in October 2015, the platform has charged into different realms of the entertainment industry, expanding to new countries and fine-tuning the YouTube experience across platforms…. Read more »

Capture Your Viewers’ Attention with YouTube’s Unskippable 6-Second “Bumper Ads”


How do you sell a product in six seconds? That’s the question now being posed by YouTube, as the industry-leading video streaming network introduces unskippable 6-second “Bumper Ads” this May. YouTube’s business model revolves around ad revenue, and it features three major ad types: Video ads (formerly known as “InStream” ads) are built into the video player itself and… Read more »

Discover YouTube Music: An App For Enthusiasts


One year ago, YouTube launched Music Key Beta, the long-rumored subscription service for the behemoth video hosting social network. YouTube was clearly hungry for feedback: they extended the initial trial period from six months to nine, finally ending it for U.S. users in September. During the summer, YouTube released two new apps: Kids and Gaming (the latter of which I told you about a… Read more »

Play With YouTube’s New Live Gaming Function


YouTube has had quite a year. Not only has the company updated its video player and released its new beta premium service, but the team has also been hard at work expanding the reach of YouTube Live. We’ve told you about how streaming live events can garner attention and interest in your channel; Q&As and live concert broadcasts are great ways… Read more »