How a Killer Blues Cover of “I Will Always Love You” Went Viral

josh weathers i will always love you whitney houston coverThe power of a good viral video has become an important way to market indie artists and gain more fans (and with that, revenue).

Case in point: Josh Weathers, the Rock n’ Soul singer/songwriter from Texas, who according to a 2011 feature story is “the hardest working man in local music,”  has just experienced the power of YouTube after his 2011 live video was recently posted by The Huffington Post and online entertainment blog The Chive.

It started on August 13, when the humorous entertainment news blog The Chive shared the YouTube video of Josh Weathers performing Whitney Houston’s “I Will Always Love You,” with the headline “Guy Kills It with Blues Cover of “I Will Always Love You” on Stage in Dallas, TX.”

YouTube views for the video went from a couple of hundred, to over 100,000!

That’s when The Huffington Post took notice and decided to include Weathers’ cover in a feature story about Whitney Houston, who would have turned 50 this month. As part of the story, the HuffPost included two video tributes of indie artists performing two of Houston’s iconic songs. One of those videos was our guy performing his version of “I Will Always Love You,” which was recorded during a Josh Weathers Band performance at Kessler Theater in Dallas, Texas on July 23, 2011, as a tribute to his mother.

That’s when things really got interesting — or should we say, that’s when Josh Weathers went viral.

Today, a mere two weeks after The Chive and the Huffington Post featured Weathers’ video, the view counts have risen to over half a million and counting. With the popularity of the video reaching so many new fans, Josh’s record label, 24 Hour Service Station, released a recording of “I Will Always Love You” to digital music stores worldwide. And guess what? The single has been going through the roof, and sales of Weathers’ catalogue albums have also been rising up the Blues charts!

And that, my friends, along with some good, old-fashioned talent, is the power of a simple viral video.

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