Part of the reason why the internet start up culture is so rich and thriving is due to the low cost to launch and deploy web services on-demand, without owning or renting massive data centers and expensive monthly bandwidth you may or may not use. You can pay for this storage and bandwidth and processing power “on-demand” which dramatically drives down the cost of operating your web business, or artist website.
The downside of this is when the service you rely on to run your business also goes down. Amazon’s EC2 service experienced hardware failure today, and is causing havoc across the web. Here are a few articles describing the outage and the heavy reliance on Amazon’s cloud: Tech Crunch, USA Today, and you can check the status of service on Amazon’s status page.