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Goals
When Taylor Congdon approached The Orchard Sports to help distribute Moto 3: The Movie, our goal was to reach as many people as possible in a relevant and targeted manner. Action Sports have slowly been gaining a dedicated following, and we sought to tap into that hype to introduce Moto 3 to consumers around the world.
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Tactics
By reaching out to relevant press partners both online and offline, posting the iTunes purchase link in as many places as possible, including the trailer on YouTube, and using social media and digital outlets to spread the word, The Orchard Sports was able to connect with potential and active fans across the globe.
Racer X, the online and print motocross magazine, featured a full-page banner of Moto 3 on its homepage, including the trailer for the film with a link to iTunes. The magazine also posted about the release on their website and ran three full-page spreads in the print version that pointed to the release on iTunes.
Energy-drink giant and active supporter of action sports Monster Energy promoted Moto 3 to their 14 million Facebook followers. They posted the iTunes trailer and included the purchase link. Monster also mentioned the release on their Twitter page, reaching 160,000 additional followers. GoPro, maker of the helmet cameras that help capture unforgettable action sports moments, also supported the film by posting the trailer on their Facebook page to 1 million fans. They were big sponsors of the film and particularly promoted it to Xbox fans.
We also got the Moto 3 team involved: Key athletes tweeted about the film, and as a pre-release special, we got the producers to cut 50 second iTunes trailers encouraging viewers to check it out.
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