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Jessica Hernandez & The Remixes

Jessica Hernandez & the Deltas - Secret EvilOver here in the Retail Marketing Department, we’ve been fans of Jessica Hernandez & The Deltas for quite some time. In 2013, we were blown away by her Demons EP and last month’s full length, Secret Evil, managed to surpass all of our expectations. Needless to say, we were quite pleased when we saw Jessica lighting up various charts following the first week of release. So what happens next?

Well, thanks to our friends at Beatport, we have the Jessica Hernandez & The Deltas “Caught Up” Remix Contest! Since September 2nd, DJs and Producers around the globe have been downloading the stems for “Caught Up” and putting their own spin (pun intended) on the rocking song. Deep House, Dubstep, Trap, Trance and more are all represented in the heaps of submissions from the last 3 weeks. And with another week to go, we can’t wait to see what else the Beatport community cooks up for our Detroit rocker.

Starting September 30th, voting begins on the top 10 remixes. And with the top 10 entries announced on October 14th, Jessica herself will pick the grand prize winning remix, which will be released on Instant Records in November.

Think you have what it takes to join the ranks of past Beatport Play remix winners like Zedd? Head on over and get “Caught Up” in the remix fever!

From Gardel to Gramophone: Oh Awards, We Welcome You!

awards_premiosgardel_gramophoneTurns out, September has been a good month for Orchard artists and labels around the world. Between the Argentinian Gardel Awards and the U.K. Gramophone Classical Music Awards, our Latin American and Classical labels got some much-deserved recognition.

Straight from the source, The Orchard’s Regional Manager for Latin America, Laura Tesoriero, and our Classical-specialist from London, Katie Ferguson, share the great news. Congrats to all the winning and nominated labels!

The Orchard Sweeps the Majority of Wins at the “Premios Gardel a la Música”

by Laura Tesoriero

The 16th edition of the “Premios Gardel a la Música” were held on September 4th in Buenos Aires, Argentina. We are very proud to announce that out of 42 winners, The Orchard beat the majors and other independents with 16 wins (Sony, Warner and Universal won 14 combined).

These awards are the most important in Argentina, and besides the Latin Grammys, are the most influential of the region. They are organized by CAPIF (Argentina’s  Chamber of Record Producers) and distinguish the best national talents in a wide array of categories. The jury consists of musicians, journalists, producers, sound engineers and various notable figures related to the industry, and the “Gardel de Oro” is awarded to the Best Album, which in recent years, Orchard artists have been awarded twice: Babasonicos’s Infame in 2004 and Escalandrum’s Piazzolla Plays Piazzolla in 2012.

Of this year’s winners we highlight Ruben Rada, from Uruguay, who was adopted by Argentina as one if its own; Ramón Ayala, a living legend of Argentine Folklore who took home his first Gardel; Jazz group Escalandrum, winner of the 2012 “Gardel de Oro,” who took home Best Jazz Album this year; and Poncho, a chart topper in digital sales in Argentina, who won their second Gardel in a row with their new album Carnaval.

Check out the full list of Orchard winners below and play them on Spotify here:

  • Best Female Pop Artist: Isabel de Sebastián [Popart Discos/Geiser Discos]
  • Best New Pop Artist: Indios [Popart Discos]
  • Best Electronic Music Album: Poncho — Carnaval [Popart Discos]
  • Best Female Argentine Folklore Artist: Liliana Herrero [S-Music]
  • Best Male Argentine Folklore Artist: Ramón Ayala [Los Años Luz Discos]
  • Best Male Tango Artist: Guillermo Fernández [Acqua Records]
  • Best Tango Orchestra Album: Orquesta Escuela de Tango Emilio Balcarce — Mistonguero [Los Años Luz -- Tango Vía]
  • Best New Tango Artist: Juanjo Hermida & Julián Hermida [Epsa Music]
  • Best Male Cumbia Artist: El Polaco [Magenta Discos]
  • Best Romantic Album: Dany Martin — Te llevo bajo mi piel [Acqua Records]
  • Best Testimonial/Auteur Album: Gabo Ferro — La primera noche del fantasma [Oui Oui Records]
  • Best Jazz Album: Escalandrum — Vértigo [Epsa Music]
  • Best Instrumental/Fusion/World Music Album: Rubén Rada — Amoroso Pop [S-Music]
  • Best Reggae / Urban Album: Los Cafres — 25 Años de Música [Popart Discos/Instinto Música]
  • Best Conceptual Album: Facundo Ramírez — A Piazzolla / A Ramírez [Epsa Music]
  • Best DVD: Los Cafres — 25 Años de Música [Popart Discos/Instinto Música]

… Continue Reading

Case Study: How Kina Grannis Delighted Both Fans & Brides Through Pinterest

KinaPinterest

Kina Grannis‘ new video for “My Dear” recently premiered on the WSJ Speak Easy Blog. This unique video is comprised of footage from Kina’s wedding last year, which makes for a pretty kickass anniversary celebration. Ever the social butterfly, Kina used her Pinterest account to promote the video in the week leading up to the premiere. While her other socials, like YouTube, Facebook and Twitter, are well established and have a throng of active followers and subscribers, her Pinterest was created only recently and this promotion was useful in growing her base there.

To hype the video, Kina created a Pinterest board with video stills and photos she had to further explain aspects of her wedding, and she shared it wide across her various other networks, including FacebookTwitter, Instagramofficial website and her fan newsletter. Pins on the board range from food, drinks and dresses to programs doubling as fans. After the video exclusivity with WSJ ended, the “My Dear” video link was added to each pin, so now each time the pin is pinned, the video is likely to be watched as well.

KinaPinterestBoard

 

KinaGrannis_MyDear_Pinterest_Pin

Zoning in on the pin to the left: this particular one has 640 re-pins. On it, Kina explains that guests took Polaroids as they arrived and hung them up with a personal note. She later turned these into a photo album. Pretty cool, huh?

The best thing about this promotion is it’s not only for her fans, who get a closer look into Kina’s life on such a special day, but also for people (especially brides) everywhere to get some wedding ideas and discover music they might enjoy while they’re at it.

Just over two weeks in, Kina’s Pinterest page gained 46.2% more followers, and the wedding board created for the promo attracted more than 8,600 followers alone, as well as 5,246 likes and 2,694 repins.

If you haven’t listened yet, be sure to check out the album which features “My Dear,” Elements and keep your eyes peeled for upcoming tour dates!

Get Your Fix of Sufi & Ghazal Music on Spotify

Sufi_Ghazal_SpotifyCoverThe Orchard and Times Music have engaged in an unprecedented campaign to actively showcase and promote Sufi & Ghazal music from the Indian subcontinent.

Servicing a huge demand for these two genres in the US and UK, Times Music has put together their Top 100 Sufi & Ghazal songs, thereby offering their listeners the very best of both genres from within their repertoire.

If you don’t know, Sufi music is the devotional music of the Sufis, inspired by the works of Sufi poets like Rumi, Hafiz, Bulleh Shah and Khwaja Ghulam Farid. It’s not just about entertainment, but rather about spirituality. Its powerful lyrics talk about achieving divinity by spreading love and harmony. A Ghazal is a poetic expression of pain from loss or separation and the beauty of love in spite of that pain. Ghazals have proved to be capable of a variety of expressions around these central themes, traditionally invoking melancholy, love, longing and metaphysical questions. Ghazals are often sung by Iranian, Afghan, Pakistani and Indian musicians. This playlist features world renowned artists like Nusrat Fateh Ali Khan, The Sabri Brothers, Ghulam Ali, Mehdi Hassan and many more…

“Sufi, Fusion and Ghazal are today’s most progressive forms of music from the Indian subcontinent and Times Music has witnessed a surge of listeners in these genres from the US / UK markets over the last couple of years,” shares Mandar Thakur, COO of Times Music. “Times Music is quite excited to present this amazing collection of Sufi and Ghazal music to consumers through this unique opportunity via The Orchard and Spotify.”

The campaign for this special playlist is running now through the end of the month of August. During that time, you might find the playlist on some of Times Music‘s high-profile online properties, like the Times of India E-Paper and IndiaTimes.com, and if you’re a Spotify freemium user, look out for the cool audio and visual ads we’ve put together to promote the playlist.

Of course, it will be available for your ears long after the promotion ends and will be updated regularly by the label, so be sure to follow it to stay in the loop! And now, for your listening pleasure:

The Orchard Catalog on Screen: Summer 2014

Last month we wrote about You Say Party‘s “Glory” appearing in a new Subaru ad, but they’re hardly the only Orchard artist that you might have heard in some form of media recently. We’ve rounded up a few recent notable examples:

Native American / Mexican American rock group Redbone‘s million-selling 1974 hit “Come And Get Your Love” is featured in the hugely successful film, Guardians Of The Galaxy (which has also greatly bolstered sales of Blue Swede‘s chart-topping single “Hooked On A Feeling.”)

Scottish Ballet members danced to Sleeping At Last‘s cover of The Proclaimers’ hit “I’m Gonna Be (500 Miles)” at the Commonwealth Games opening ceremonies in Glasgow on July 23rd. Check it out below. The sequence begins at 31:47.

Boston singer-songwriter Chris Garneau‘s “The Leaving Song” was used in the July 23rd episode of “So You Think You Can Dance” to a Contemporary Travis Wall routine which you can watch below. The track is taken from his 2009 album  El Radio.

In more car commercial news, Brooklyn duo Computer Magic‘s “Running” is used in a new Lexus “Amazing in Motion” strobe ad spot. The track can be found on their Electronic Fences – EP which was released in 2011. 

Actor David Soul is perhaps best known for playing Hutch in the original “Starsky & Hutch” TV series but he also enjoyed a successful singing career, particularly in the UK. And so a new UK National Express ad features the actor performing his hit 1977 single “Silver Lady” while driving a National Express coach. “Silver Lady,” which topped UK charts for three weeks, first appeared on his second album, Playing To An Audience Of One.

Last but certainly not least, Sonia Dada‘s 1992 hit “(Lover) You Don’t Treat Me No Good,” which reached #1 in Australia, was recently covered by Australian Electronic artist Chet Faker for the AU alt-radio giant Triple J’s “Like A Version” series. Watch his soulful, choral rendition below. The original appears on the Chicago band’s debut album, Sonia Dada.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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