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Suicide Silence’s Unstoppable Debut

This past week, American Deathcore band Suicide Silence’s highly anticipated album, You Can’t Stop Me, hit digital retailers worldwide. Here in the Retail Marketing department, we have been working hard on preparing digital music stores for the arrival of this record, heralding updates of its pre-release campaign to all of our accounts. iTunes, Amazon, Google Play and Beats Music were very receptive to the band’s first effort in over two years, and due to some awesome placement, fans were able to help push the album to #18 on the iTunes Top Album Charts and #2 on the iTunes Metal Charts in the US.

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We secured lots of great placement in stores abroad as well. Slots on the main, Rock and Metal pages helped You Can’t Stop Me soar to #2 on the latter pages in iTunes CanadaAustralia’s iTunes charts also got a dose of Suicide Silence, scoring the top Metal and Rock albums alongside some killer placement on both of those pages.

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In addition, a Tagboard contest was implemented in conjunction with all of the retail placement we received. Fans were encouraged to submit pictures of themselves with screenshots of their iTunes, Google Play or Amazon digital download of the album with the hashtag #YCSM. This entered them into a competition to win a signed booklet or poster. The interaction was huge and retail stores as well as fans loved it! Some fans even bought three formats of the album. Engagement is key and because of this, Suicide Silence and their fans successfully unlocked all of the potential to help make this a really great week of release.

After all of the buzz, You Can’t Stop Me debuted at #16 on the Billboard Top 200 and #2 on the Independent Albums Charts!

Surprise! The Raveonettes Release Brand New Album “Pe’ahi”

The Raveonettes: Pe'ahiWhat’s that? A new album from The Raveonettes?! You heard right, and it’s OUT TODAY via Beat Dies Records.

Turns out Beyoncé isn’t the only one who can put out an album sans pre-release build-up. The Raveonettes decided to break the rules a little by announcing and releasing their new album, Pe’ahi, all in the same day, and we couldn’t be more excited.

Produced by Justin Meldal-Johnsen (M83‘s Hurry Up, We’re Dreaming), Pe’ahi explores a different sound for The Raveonettes. They create a new musical world, one with “choirs, harps, digital bit crushing, rhythmic changes, unconventional song structures, different ways of singing, staccato, machine gun guitar picking, and a somewhat schizophrenic universe,” according to frontman Sune Rose Wagner.

Pe’ahi, which was recorded entirely in a 20th century apartment building in downtown Los Angeles, is named after a dangerous surfing destination in Maui, Hawaii. The opening track, “Endless Sleeper,” talks about “taking risks in order to exist,” and draws from a near-death experience that took place on the island. This sets the tone for the album as one that “would only have been possible to make on the West Coast. Sun, surf, the Pacific, vast spaces yet a sense of isolation.” Pe’ahi is at the same time dark and bright, heavy and light, and oh-so-worth your listen.

Check out fall tour dates after the jump and get your hands on Pe’ahi from your store or service of choice now!

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Sparks Fly on Princess Superstar’s “I’m a Firecracker”

Princess Superstar I'm A Firecracker“I’m about to blow,” boasts Princess Superstar on the title track of her upcoming I’m A Firecracker EP, out July 15th. And she’s not kidding. New York’s original Princess of “flip-flop” Rap is poised to take over the world again with new music, videos, a reality show and more.

Princess Superstar might not be the wild and crazy free spirit she once was ten years ago, but she’s still got plenty of spunk. Since then, she has settled down and started raising a family on the Upper East Side in New York. Her new release, I’m a Firecracker, takes a more mature angle because of this. “It chronicled me growing up as an artist and me being a Mom,” says Princess Superstar in an interview with The Village Voice. “It’s still funny, it’s still raunchy but in a more grown-up way.” This fun balance will also be captured in her new reality show, expected to premiere in mid-late July, about Princess Superstar‘s domestic life and creative endeavors. Check out some sneak peaks over on Princess Superstar’s YouTube channel.

As the album release nears, the excitement is building more and more each day. Just a couple of weeks ago, Princess Superstar launched a remix contest on SoundCloud for fans to create their own remixes of “I’m a Firecracker.” The contest will culminate with Princess Superstar herself picking the winner. To whet your appetite even more, Entertainment Weekly premiered “Push You Away,” a sassy track from the EP about an on-and-off-again relationship, and HuffPost Entertainment‘s got the music video for “I’m a Firecracker” — it’s a Times Square twerk-fest you won’t want to miss.

Don’t be late to the party. I’m a Firecracker is available for pre-order now.

Say YES to “Heaven & Earth”

Yes: Heaven & EarthIt has been forty-five years since legendary Progressive-Rock group YES released their first studio album. They’re back at it this month with Heaven & Earth, eight tracks of sweeping orchestration and layered harmonies that will please fans old and new.

For a band that has been in the business for over forty years, and has sold almost 40 million records, creating an album is like riding a bike. YES know what they’re doing, and they continue to show that with the collaborations on this latest album. Produced by Grammy winner Roy Thomas Baker (Queen, Guns N’ Roses) and mixed by Billy Sherwood (Toto, Paul Rodgers), Heaven & Earth won’t disappoint.

Check out a sample of “Believe Again” below and experience the soaring vocals of new frontman Jon Davision. This preview will only get you more excited for Heaven & Earth, out July 22 on Frontiers Records.

YES will be on tour this summer, check out details below.

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Live Shows Turn Virtual Fans Into Real Ones

kinaGrannisLiveinParis 3Going to concerts is both a privilege and a fun part of my job. Recently, I was able to attend a Kina Grannis show in Paris with my youngest child, 13-year-old Penelope. I found myself taking in the crowd around me, turning my head and watching as the audience reacted, and witnessing casual fans turn into loyal fans – or “fidelisés,” as the French expression goes – as the show went on. Occasionally, I too am so taken by an artist’s show that I become a fan myself. I find this is especially the case when I bring one of my kids with me. At this show, my daughter’s enchantment enthralled me. In fact, I think Penelope could probably write a more convincing post about the concert than me. She was so captured by Kina Grannis’s singing and songwriting talent and presence on stage, which you can see in this video she took during the show (the photo above is also hers).

As professionals in digital music distribution here at The Orchard, we have witnessed many artists develop their fan base through YouTube videos and Internet marketing. In my opinion, Kina Grannis and her management have brought this concept to a very high level, taking on projects most could never even imagine. If you haven’t seen the incredibly sweet music video for her song “In Your Arms,” you will be shocked to learn how much creativity and time was put into it in this Making of “In Your Arms” (Stop Motion Animation) video. It is projects like this that captivate online viewers enough to come back and keep watching.

The pivotal moment, however, comes when you turn your virtual following into something that can actually make you money. In France, and in many other places, we’ve done this for Kina by tapping into our retail connections and securing prime placement across digital storefronts, like iTunes, pictured below.

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Beyond this, time permitting, we can also contribute to more ‘out of the box’ connections aimed at facilitating further recognition and supporting upcoming events. In this case, it could be via one-on-one meetings with key local bloggers and industry figures, such as Virginie Berger from Don’t Believe The Hype (DBTH) Agency or Isabelle Wekstein, a very important legal representative for artists and labels within the French Cultural Industry.

I actually experienced part of this effect at my own personal “expense,” but that expenditure was a positive sign of the possible growth of an artist and the music business in general. There was no way that Penelope, new fan of Kina Grannis, would leave that concert hall without a really cool t-shirt, a poster signed by a very nice woman, and the promise of a signed CD, even if she can — and will — listen to that same music for close to free on various streaming sites. Live shows offer an opportunity to bring in revenue via tickets and merchandise; but, more importantly, they allow artists to connect with fans in a way that makes them more committed to supporting that artist for years to come.

So I’m a bit out of pocket, but really happy to have helped facilitate musical discovery. Thanks Kina and Jonathan, Philippe Giard from The Orchard, and Penelope, of course. And to everyone who helped make this feeling happen, you know who you are…

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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