Posts Categorized: Case Studies

Case Study: Nothing “Tired of Tomorrow”


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GOALS Nothing is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on fan interaction to promote the band’s second studio release, Tired of Tomorrow [Relapse Records]. Through social media tactics that emphasize pop culture… Read more »

Case Study: Myrkur “M”


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GOALS Myrkur is the Black Metal project from Danish artist Amalie Bruun. In the past, Bruun released music under a handful of pseudonyms and Myrkur was the least well-known of all of her artistic projects, so we set out to ensure the release of her latest album, M [Relapse Records], would draw attention to this… Read more »

Case Study: Oddisee Fights “The Good Fight”


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GOALS D.C.-based Hip-Hop artist Oddisee decided 2015 was a good year for an album, his sophomore project The Good Fight to be specific. For the US-based digital and physical marketing campaign surrounding the release, out on Mello Music Group, we knew we’d have no trouble getting people excited about the album drop. Through forward-thinking marketing… Read more »