Advertising Case Study: The Marketing Funnel In Action
Summer Mix 2023 Playlist: Follower & Streaming Growth Goals Perfect Havoc is a UK dance and house record label, management, and events company responsible for breaking talent such as Joel Corry, PS1, Karen Harding, Kokiri, Tobtok, Oliver Nelson a...
Case Study: Eric Nam ‘There and Back Again’
Goals Korean-American singer-songwriter Eric Nam released his album There and Back Again on January 7, 2022. The goal of the campaign was to increase awareness of the album release, grow the artist’s social media presence, and strengthen the artist’s ex...
Advertising Case Study: Big Time Rush meets TikTok’s Super Like feature
Goals: Nickelodeon’s 2000s sweethearts Big Time Rush (BTR) are back together and starting a new chapter of their music with their recent single “Not Giving You Up.” After an 8-year hiatus, their reunion was the talk of the town for former super fans, op...
Advertising Case Study: Alan Walker “Fake A Smile”
Goals: Alan Walker is considered one of the major superstars in the electronic music scene and his YouTube channel is the 11th largest official artist channel in the world. The campaign’s objective was to further increase artist awareness, drive YouTube...
Case Study: Black Honey “Written & Directed”
Goals English independent rock band Black Honey (Foxfive Records), led by frontwoman and singer-songwriter, Izzy B Phillips, released their second album Written & Directed on March 19, 2021. This followed the success of their first album which saw o...
Case Study: HURTS “Faith”
Goals London-based English musical duo HURTS released their fifth studio album Faith on September 4, 2020. The overall goal of the campaign was to heighten the awareness around the release of the new album, expand the band’s social presence, and strengt...