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Don’t Sweat The Small Stuff: Glnk It!

glnk it: the easiest way to share pre-order links!So you’re a band and thanks to this wonderful thing called ‘the world wide web’ (old school!) you have gained fans as far and wide as Australia, Brazil, Ireland, Poland, the USA and everywhere in between. It’s a great thing!

And then there’s this place called ‘Facebook‘ and something else called ‘Twitter‘ and you need to spend time communicating with your masses of fans in every part of the globe. So far, so good, you’ve got it covered!

But you have an album coming up… And it’s good; really good! The blogs are buzzing! And then, your label is nagging you, your manager is nagging you… “Don’t forget to post your iTunes preorder link on your social media pages! Let’s get those fans excited!”

So off  you go, heading to your local iTunes store and grabbing the iTunes preorder link with a simple ‘right click’ on the cover. Easy. You head over to your Facebook page and post it there. Job Done. But wait… All your fans outside of the USA are posting “Where’s the link for Australia? Brazil? Ireland?!” What to do?!

Glnk it!

Glnk is a simple way to combine multiple links, defined by country codes! When your fans click on your glnk they will be redirected to the link specific to the country they’re in! And you can log into this easy to use service right from your Facebook account. How good is that?!

So go on then, get cracking. Glnk it.

The Marketplace Presents: DIY Music

March 5, 2012 Client Tool 3 Comments

When you’re a musician, your primary purpose is to a) make music and b) get that music out into the world. Sometimes, accomplishing “b” can be a bit challenging.

In those cases when you just have to do-it-yourself, DIY Music is here. Our new Marketplace app provides a self-contained e-commerce platform that allows artists to sample their music, sell it directly from the DIY Music widget and share it across all social networks.

The best part? You have the option to sample and sell individual songs, whole albums or an entire artist catalogue, and you retain 78% of your sales. However, DIY Music does not yet report to SoundScan – but they’re working on it, so stay tuned.

How it works:

  • Sign in through the Marketplace: Install the app for the artist of your choice; read and agree to the terms and conditions and wait for the app to verify the connection.
  • Find your assets as transferred through our API: You’ll get a personalized email from the DIY Music guys letting you know when your assets have been imported through The Orchard’s API.
  • Review, edit and sync your files: Here you have the option to edit the metadata of your files straight from the app and re-sync. Check that the files are properly imported by going to the ‘Files’ tab and clicking “Check Files.”
  • Set the preview time for your clips: On the ‘Clips’ tab, you can create custom preview times or enable full-length streams.
  • Assign pricing and territorial rights: When you’re done working with your assets, go to the “Marketplace” tab (the one with the $ sign) and start creating your portable store by determining the price of your album, songs or catalogue and the territories where you’d like your music to be available. You can choose pricing for MP3 and WAV files and select a start and end date for your store.
  • Create portable and digital storefronts: Create your DIY Music widget for your song, album or catalogue and preview it in real time through DIY’s Store Builder.
  • Deploy your stores: Share your store on Facebook, embed it on your website or email the link to your contacts to get the word out and start selling!
  • Follow your sales and get paid: Go to the Reporting tab to track your sales and view your payment history.

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5 Things I Can (and Should) Do Better To Improve My Digital Persona

March 1, 2012 Client Tool No Comments

Part of my role is to craft and monitor The Orchard’s digital footprint and online personality. Generally, this leaves me little time or energy to worry about how my own personal brand is reflected online. Not this week! Between the new Google privacy policy that goes into effect today and having to prepare my Facebook page for the eventual Timeline launch on March 30th, it’s time to pause and think of ways I can have a better online persona (and maybe even be a better person in the process).

Since “What I should do better” is a bit open-ended, I’m constraining myself to apps in the Marketplace (can’t stray too far away from The Orchard). Here are five things I should do:

  1. RocketHub – I’ve always wanted to make a coffee table book of travel photos, but first I need to visit a few more countries. So, I’ll try to raise money from RocketHub for my travel expenses, I’ll keep a journal along the way to share with my Fuelers and then give individual prints and finished copies of the book for certain donation thresholds.
  2. Charitable Checkout – I was part of Big Brothers Big Sisters for a few years, but even though I’m no longer donating my time, I’d still like to help them in some way. Charitable Checkout is an easy way to post a widget on my page to encourage my friends to donate to the charity of my choice.
  3. Songpier – I need to be mobile-optimized!
  4. Dropcards – Next Christmas, I’m designing my own Dropcards, loading them up with photos and videos, and sending them out as my holiday card.
  5. webdoc – Speaking of Christmas, for my next Christmas party, I’ll post the invite on webdoc so that my friends can comment on how much they’re looking forward to it through their witty video, photo and audio responses (yes, I have high expectations of my friends). I can even add in a Google map to my place and grab a photo from Facebook that my friend posted from an old party. Want to come?

If you’re way too tired or focused on SXSW to make any parallels from this list to your business, here you go:

  • RocketHub – Raise money to record your album
  • Charitable Checkout – Get your fans to donate to charities you support
  • Songpier – Give your fans a way to get info on their smartphones
  • Dropcards – Include bonus tracks and videos with CDs and vinyl
  • webdoc – Ask your fans to post their photos/videos from your tour

Now, back to my Facebook Timeline….

The Marketplace Presents: Dympol’s Charitable Checkout

February 7, 2012 Client Tool No Comments

Meet Charitable Checkout, the 100% free app that lets you raise money for the causes you believe in while promoting your music and developing closer relationships with your fans.

The concept is simple: when fans give to celebrity-endorsed causes, they get brand-sponsored discounts and a public thanks from said celebrity on their social networks.

As an artist, you’ll create an enticing widget through the Charitable Checkout app that you can publish to your Facebook profile or embed on your website or blog. You can choose from over one million charities, from Rock The Vote to Planned Parenthood. Here’s how to do it:

Install the app on the artist of your choice from The Marketplace app page, and accept the developer permissions. You will then be led to the Dympol website, where a window will pop up asking you to connect your Facebook Fan Page. Log in to Facebook if you haven’t already done so, and Allow the app to access your information. This step is necessary to create a Dympol tab on your Facebook page for your campaign. Then, choose which Fan Page you would like to create a widget for. Note that your Fan Page will have to be published in order for Charitable Checkout to be added.

Now you’re ready to start creating your widget, which you can do in four simple steps:

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5 Things To Do With Your Film’s iTunes Sales Heatmap

January 12, 2012 Client Tool, Film/TV News 3 Comments

Among the many services your Orchard client dashboard offers, detailed Analytics of your sales is one you don’t want to overlook. It provides you with a transparent look into your revenue accounting across all platforms and territories and even provides daily iTunes analytics, including a visual map of your iTunes sales by zipcode – similar to a weather “heatmap.”

Here are 5 things film providers can do with that map.

  1. Test the effect of grassroots marketing. Hand out fliers at a local event related to the topic of your film advertising its availability on iTunes, and log in daily for the next week to check results.
  2. Test the effect of theatrical screenings. Embed an advertisement for your film’s availability on iTunes at the beginning of your film when it screens to an audience, and log in the following week to see the impact.
  3. Book a tour. Notice a cluster of purchases in some cities you didn’t expect? Program theatrical screenings to target your newfound audience.
  4. Connect with your fans. Notice some new downloads in an area? Shout out a thanks “to your new fans in Owensboro, Kentucky” on Twitter. Attending an event in a city where you have a cluster of sales? Post that you’ll be attending the event on your Facebook to lure in your fans to say hi.
  5. Impress your investors. Demonstrate your success in a visual way to your investors and producers.  Show them the global scope of your audience and the success of your marketing efforts.

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