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The Orchard Analytics Joins Forces with Amazon, Spotify and YouTube

Amazon, Spotify, YouTube, The OrchardBrace yourselves, Orchard clients — we have yet another awesome update to The Orchard Analytics. We are now giving you daily data feeds of AmazonMP3 U.S. sales, and streams from Spotify and Rdio. For video, we’ve fixed the YouTube feed, which now updates weekly, and added video download and rental data from Xbox.

This means that all Orchard clients have access to an unprecedented smorgasbord of digital media intelligence. While the new data feeds are automatically added to your overview graphs, here’s how to see just the new stuff: in the top panel of the Overview page, to the left of the Apply button, there are two dropdown menus. You’ll find the new data feeds under the first one, All Sources. If you only want to see your Amazon numbers, select Amazon from the list, hit apply, and then use Analytics as normal — your results will only show data from Amazon. If you want to compare how you are performing in different stores (say, Rdio and Spotify) you can do that by going to a detail page. Below the graph, select the fourth Breakdown option, “Stores.” Once it’s loaded, you can check on and off the stores you want to see.

We’re thrilled about all this new data, because more data means all out clients can make smarter decisions. AmazonMP3 is our second biggest store besides iTunes, and one of the fastest growing digital marketplaces in the world — we’re only tracking Amazon U.S. for now, but the rest of the world will come soon! Streaming services like Spotify and Rdio are increasingly becoming the go-to option for “checking out this new band.” As social media becomes even more central to marketing and promotion, your plays on streaming music services become a very low-latency barometer of your label’s buzz and impact. With daily feeds, you can now see how many plays your artists and releases are getting, and quickly adjust your marketing efforts for maximum impact.

So go check out all your new data in Analytics! Because we don’t want you to wonder; we want you to know.

Introducing: Custom Events in Analytics!

Tho Orchard, Marketable Events, AnalyticsThose of you who use the Orchard’s Analytics product may have noticed the recent appearance of a lovely orange “Add Event” Button. We’re pretty excited about this — it allows you to annotate the graph with events that may have impacted your sales.

By now, you’ve all played with Analytics enough to have noticed some spikes in your sales or streams. And you’ve probably asked yourself why. We certainly have. Events are here to help you understand that. Was your new single featured in a movie trailer? Did your new release get a good review on Pitchfork? By marking these events on your graph, and seeing what happens, we can start developing an understanding of what creates these spikes.

The goal here is to provide an open-ended tool for examining the impact of your marketing efforts. For this first release we kept it simple. Click the Add Event button. Select a date, enter a title for the event, pick an artist and relevant category. Hit save. That’s it. Events are indicated by a grey vertical line; hover on it to see the event, and click on it to ‘pin’ the event in place. Click again to un-pin it. Pinning an event means the event will stay put while you navigate, and also allows you to delete events. Events intelligently filter themselves based on what data you are looking at. The default, label-wide view shows all events; change your view to certain artists or releases, and you’ll only see events relevant to those artists.

There are about 9 million cool features we want to add to Events. For instance, event categorizations doesn’t do anything right now, but in the future this will allow you to hide and show events by their category, as well as tell you what kinds of events get used most often. Another feature already in the works is to automatically show you premium ad placements in online music stores. Combined with the existing ability to filter by country and store, this will provide powerful insights into the effectiveness of those placements.

We have a lot planned for Events. More important, though, is how YOU would use this. What would it do if it were magic? Head over to your analytics, give it a whirl, and let us know how it could be improved.

Use FanRx To Spruce Up Your Facebook Page

May 14, 2012 Client Tool No Comments

FanRx, the Facebook app that helps you create super cool band pages, recently underwent a major makeover. Not only did it change its name from BandRx to FanRx — to better reflect its vast offering, which isn’t limited to music — it also revamped its features.

Now, FanRx allows you to take full advantage of Facebook’s latest updates, particularly the extra space allotted to apps, and has added highly anticipated features like customization and embeddable Spotify playlists — one of the few apps along with FanBridge to have incorporated the Spotify Play Button.

In more detail, new features include:

  • Widescreen Tabs: With the intro to Timeline, tab apps can now fill up 810 pixels in width. Never one to let an opportunity like this slip by, FanRx has widened the app to fill out the extra space.
  • Two-Column Layouts: Still taking advantage of new screen real estate, widgets are easily arrangeable into one or two columns.
  • Custom Themes (Premium): Stand out with 12 visual color themes – for premium users only.
  • Duplicate Modules (Premium): The more the merrier! Premium users can now have several modules of the same type: Banner Images, Audio Players, Contests…
  • Spotify Play Button: Now incorporated into FanRx’s Audio Player, you can access your Spotify playlists super easily.

Needless to say, we’re fans of FanRx here. We’ve used it for some of our artists already, like Devin, where we took advantage of the full size banner to promote his latest release Romancing with a music video and a Like-to-stream lock to access the album. We also used the BandsInTown importer to list upcoming concert dates in the Events module. As a result, Likes increased by 14% through the FanRx page alone, and paired with strategically placed Facebook ads and Sponsored Stories, they skyrocketed by 82.2%.

For Riverboat Gamblers‘s FanRx page, we took advantage of the Spotify Player and the two-column look. Add a sleek wide banner to that and a module with Twitter updates and you have a simple yet effective band page that does exactly what it should: it imprints the name of the band in your mind; it allows you to stream the music easily [and get it monetized]; and it establishes a social connection with the band through photos and social updates.

FanRx, along with all its new features, is available at your fingertips in The Orchard Marketplace.

The Marketplace Presents: ShoutEm

shoutem marketplace orchardWe’ve all read those articles about how mobile marketing and having a mobile presence is now indispensable. Lucky for you, we’ve got options on how you can get one. We’ve already shown you how you can create a quick and easy mobile-optimized website with Songpier. With one of our latest partners, ShoutEm, you now have a way to create a full-on mobile app from scratch, available in the Apple and Android App Stores.

To install the app, head over to The Orchard Marketplace and click on the Install App button. Once you’ve accepted the Developer Permissions, you’ll arrive at the mobile app builder. To access the information pulled from your Artist and Release Builder profiles, click on the Integrations tab. Here, you can select which Audio, Videos and Photos you’d like to include, and you can add News and Events feeds that update automatically within your app so you don’t have to worry about manual upkeep.

To customize the different features and functions of your app, head over to the Content tab. Here you can choose to include a whole selection of modules such as News, Events, Photos, About, Videos, and more. Some neat ones include Audio podcasts and Radio streaming, and the Social network module allows you to create an interactive spot within the app for your fans to communicate. Last but not least, the app allows you to send Push notifications to users who have installed the app, instantly letting them know of special offers, impromptu events, or whatever awesome things you wish to share with them.

The Design tab gives you full control of your app’s appearance, from artwork to layout, and the Publish Info tab includes the information that will appear in app stores, such as name, description and price – though we recommend making it free to increase usage (who doesn’t like a free app?). ShoutEm also offers some sweet Goodies to encourage app downloads, like a promo widget to embed on your site and a popup script to raise awareness.

When you’ve finished tweaking your app, you can preview it on your iPhone by downloading ShoutEm’s Mobilizer app in the iTunes store. Unfortunately, we have here a case of temporary Android discrimination, but the ShoutEm folks promise to get on that soon. When you’re satisfied, you can choose to push the app in the stores through your own developer account, or via ShoutEm directly.

Get a visual feel for the app with ShoutEm’s demo below:

ShoutEm is available via The Marketplace. Find out more about them on their One-Sheet.

The Marketplace Presents: SoundOut

March 26, 2012 Client Tool No Comments

the orchard marketplace soundoutYou’re an artist, you make music, you like your music, you sign with a label who likes your music too and you’re about to release a new album for the world to hear that you hope will like it just as much or more. With their unique technology based on semantic analysis of reviews over time, SoundOut has a way for you to confidently – they boast a 97% confidence factor! – predict how your track or album will be received by your listeners.

The principle is simple: submit a song you want to get feedback for; SoundOut sends it to a random sample group via the online reviewing community SliceThePie; those listeners give detailed feedback on your song; and SoundOut takes all the information and puts it into a detailed report for you.

To get started, sign in through The Orchard Marketplace and look over the terms and conditions of the app. Once on the SoundOut page, select the track you’d like to get feedback for by clicking on “add a new track” and selecting from your catalogue using the “+” sign. You can also upload from your computer with the “select your tracks” button.

It might take a few minutes for your track to be transfered. Once it is, simply click on ‘order this report.’ Double check your report title and select a report type. You can choose between 4 reports: Free (10 reviews), Standard (80 reviews), Express (80 reviews) or Plus (200 reviews). All reports have a 5 days delivery time except for the Express one, which only takes 24 hours. Look through the report options and click on ‘order report,’ then confirm by clicking on ‘place order.’ You’ll receive an email when your report is complete.

What you can expect in your report is overall market potential based on track ratings and passion ratings (which take into account a reviewer’s reaction in relation to everything else he/she has written before), UK/US breakdown, details for each demographic, a word cloud highlighting recurring topics and comments, and all full reviews.

If you’re concerned about safety and piracy, fear not! To reduce any risk, all music is stream-only, reviewers never know what they’re going to get, and they can only listen to the song once. No artwork is shown, and additional anonymity options hide both track title and artist name.

Not To Miss: As a special introductory offer, SoundOut is offering a FREE Plus Report to the first 100 users to order one.

For more visual instructions on how to use SoundOut to get feedback on an up-and-coming track you’ve poured your heart and soul into, check out their short demo below:

SoundOut is available via The Marketplace. Find out more about them on their One-Sheet.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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