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Use FanRx To Spruce Up Your Facebook Page

May 14, 2012 Client Tool No Comments

FanRx, the Facebook app that helps you create super cool band pages, recently underwent a major makeover. Not only did it change its name from BandRx to FanRx — to better reflect its vast offering, which isn’t limited to music — it also revamped its features.

Now, FanRx allows you to take full advantage of Facebook’s latest updates, particularly the extra space allotted to apps, and has added highly anticipated features like customization and embeddable Spotify playlists — one of the few apps along with FanBridge to have incorporated the Spotify Play Button.

In more detail, new features include:

  • Widescreen Tabs: With the intro to Timeline, tab apps can now fill up 810 pixels in width. Never one to let an opportunity like this slip by, FanRx has widened the app to fill out the extra space.
  • Two-Column Layouts: Still taking advantage of new screen real estate, widgets are easily arrangeable into one or two columns.
  • Custom Themes (Premium): Stand out with 12 visual color themes – for premium users only.
  • Duplicate Modules (Premium): The more the merrier! Premium users can now have several modules of the same type: Banner Images, Audio Players, Contests…
  • Spotify Play Button: Now incorporated into FanRx’s Audio Player, you can access your Spotify playlists super easily.

Needless to say, we’re fans of FanRx here. We’ve used it for some of our artists already, like Devin, where we took advantage of the full size banner to promote his latest release Romancing with a music video and a Like-to-stream lock to access the album. We also used the BandsInTown importer to list upcoming concert dates in the Events module. As a result, Likes increased by 14% through the FanRx page alone, and paired with strategically placed Facebook ads and Sponsored Stories, they skyrocketed by 82.2%.

For Riverboat Gamblers‘s FanRx page, we took advantage of the Spotify Player and the two-column look. Add a sleek wide banner to that and a module with Twitter updates and you have a simple yet effective band page that does exactly what it should: it imprints the name of the band in your mind; it allows you to stream the music easily [and get it monetized]; and it establishes a social connection with the band through photos and social updates.

FanRx, along with all its new features, is available at your fingertips in The Orchard Marketplace.

The Marketplace Presents: ShoutEm

shoutem marketplace orchardWe’ve all read those articles about how mobile marketing and having a mobile presence is now indispensable. Lucky for you, we’ve got options on how you can get one. We’ve already shown you how you can create a quick and easy mobile-optimized website with Songpier. With one of our latest partners, ShoutEm, you now have a way to create a full-on mobile app from scratch, available in the Apple and Android App Stores.

To install the app, head over to The Orchard Marketplace and click on the Install App button. Once you’ve accepted the Developer Permissions, you’ll arrive at the mobile app builder. To access the information pulled from your Artist and Release Builder profiles, click on the Integrations tab. Here, you can select which Audio, Videos and Photos you’d like to include, and you can add News and Events feeds that update automatically within your app so you don’t have to worry about manual upkeep.

To customize the different features and functions of your app, head over to the Content tab. Here you can choose to include a whole selection of modules such as News, Events, Photos, About, Videos, and more. Some neat ones include Audio podcasts and Radio streaming, and the Social network module allows you to create an interactive spot within the app for your fans to communicate. Last but not least, the app allows you to send Push notifications to users who have installed the app, instantly letting them know of special offers, impromptu events, or whatever awesome things you wish to share with them.

The Design tab gives you full control of your app’s appearance, from artwork to layout, and the Publish Info tab includes the information that will appear in app stores, such as name, description and price – though we recommend making it free to increase usage (who doesn’t like a free app?). ShoutEm also offers some sweet Goodies to encourage app downloads, like a promo widget to embed on your site and a popup script to raise awareness.

When you’ve finished tweaking your app, you can preview it on your iPhone by downloading ShoutEm’s Mobilizer app in the iTunes store. Unfortunately, we have here a case of temporary Android discrimination, but the ShoutEm folks promise to get on that soon. When you’re satisfied, you can choose to push the app in the stores through your own developer account, or via ShoutEm directly.

Get a visual feel for the app with ShoutEm’s demo below:

ShoutEm is available via The Marketplace. Find out more about them on their One-Sheet.

The Marketplace Presents: SoundOut

March 26, 2012 Client Tool No Comments

the orchard marketplace soundoutYou’re an artist, you make music, you like your music, you sign with a label who likes your music too and you’re about to release a new album for the world to hear that you hope will like it just as much or more. With their unique technology based on semantic analysis of reviews over time, SoundOut has a way for you to confidently – they boast a 97% confidence factor! – predict how your track or album will be received by your listeners.

The principle is simple: submit a song you want to get feedback for; SoundOut sends it to a random sample group via the online reviewing community SliceThePie; those listeners give detailed feedback on your song; and SoundOut takes all the information and puts it into a detailed report for you.

To get started, sign in through The Orchard Marketplace and look over the terms and conditions of the app. Once on the SoundOut page, select the track you’d like to get feedback for by clicking on “add a new track” and selecting from your catalogue using the “+” sign. You can also upload from your computer with the “select your tracks” button.

It might take a few minutes for your track to be transfered. Once it is, simply click on ‘order this report.’ Double check your report title and select a report type. You can choose between 4 reports: Free (10 reviews), Standard (80 reviews), Express (80 reviews) or Plus (200 reviews). All reports have a 5 days delivery time except for the Express one, which only takes 24 hours. Look through the report options and click on ‘order report,’ then confirm by clicking on ‘place order.’ You’ll receive an email when your report is complete.

What you can expect in your report is overall market potential based on track ratings and passion ratings (which take into account a reviewer’s reaction in relation to everything else he/she has written before), UK/US breakdown, details for each demographic, a word cloud highlighting recurring topics and comments, and all full reviews.

If you’re concerned about safety and piracy, fear not! To reduce any risk, all music is stream-only, reviewers never know what they’re going to get, and they can only listen to the song once. No artwork is shown, and additional anonymity options hide both track title and artist name.

Not To Miss: As a special introductory offer, SoundOut is offering a FREE Plus Report to the first 100 users to order one.

For more visual instructions on how to use SoundOut to get feedback on an up-and-coming track you’ve poured your heart and soul into, check out their short demo below:

SoundOut is available via The Marketplace. Find out more about them on their One-Sheet.

Don’t Sweat The Small Stuff: Glnk It!

glnk it: the easiest way to share pre-order links!So you’re a band and thanks to this wonderful thing called ‘the world wide web’ (old school!) you have gained fans as far and wide as Australia, Brazil, Ireland, Poland, the USA and everywhere in between. It’s a great thing!

And then there’s this place called ‘Facebook‘ and something else called ‘Twitter‘ and you need to spend time communicating with your masses of fans in every part of the globe. So far, so good, you’ve got it covered!

But you have an album coming up… And it’s good; really good! The blogs are buzzing! And then, your label is nagging you, your manager is nagging you… “Don’t forget to post your iTunes preorder link on your social media pages! Let’s get those fans excited!”

So off  you go, heading to your local iTunes store and grabbing the iTunes preorder link with a simple ‘right click’ on the cover. Easy. You head over to your Facebook page and post it there. Job Done. But wait… All your fans outside of the USA are posting “Where’s the link for Australia? Brazil? Ireland?!” What to do?!

Glnk it!

Glnk is a simple way to combine multiple links, defined by country codes! When your fans click on your glnk they will be redirected to the link specific to the country they’re in! And you can log into this easy to use service right from your Facebook account. How good is that?!

So go on then, get cracking. Glnk it.

The Marketplace Presents: DIY Music

March 5, 2012 Client Tool 3 Comments

When you’re a musician, your primary purpose is to a) make music and b) get that music out into the world. Sometimes, accomplishing “b” can be a bit challenging.

In those cases when you just have to do-it-yourself, DIY Music is here. Our new Marketplace app provides a self-contained e-commerce platform that allows artists to sample their music, sell it directly from the DIY Music widget and share it across all social networks.

The best part? You have the option to sample and sell individual songs, whole albums or an entire artist catalogue, and you retain 78% of your sales. However, DIY Music does not yet report to SoundScan – but they’re working on it, so stay tuned.

How it works:

  • Sign in through the Marketplace: Install the app for the artist of your choice; read and agree to the terms and conditions and wait for the app to verify the connection.
  • Find your assets as transferred through our API: You’ll get a personalized email from the DIY Music guys letting you know when your assets have been imported through The Orchard’s API.
  • Review, edit and sync your files: Here you have the option to edit the metadata of your files straight from the app and re-sync. Check that the files are properly imported by going to the ‘Files’ tab and clicking “Check Files.”
  • Set the preview time for your clips: On the ‘Clips’ tab, you can create custom preview times or enable full-length streams.
  • Assign pricing and territorial rights: When you’re done working with your assets, go to the “Marketplace” tab (the one with the $ sign) and start creating your portable store by determining the price of your album, songs or catalogue and the territories where you’d like your music to be available. You can choose pricing for MP3 and WAV files and select a start and end date for your store.
  • Create portable and digital storefronts: Create your DIY Music widget for your song, album or catalogue and preview it in real time through DIY’s Store Builder.
  • Deploy your stores: Share your store on Facebook, embed it on your website or email the link to your contacts to get the word out and start selling!
  • Follow your sales and get paid: Go to the Reporting tab to track your sales and view your payment history.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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