Posts Categorized: Industry Trends

How Billboard’s Updated Streaming Methodology Will Impact Charts


After announcing potential adjustments to their chart methodology in October 2017, Billboard finalized changes pertaining to how streams are weighted on the Billboard Hot 100 and the Billboard 200 charts, this week. The key takeaway is that plays on paid subscription-based services (such as Apple Music and Amazon Music) or on hybrid paid/ad-supported services (such as Spotify… Read more »

So Much For The Internet Making Things Easier: Why Every Indie Needs A Ninja


Bill Wilson and Laurens Kusters have a long history in independent music. As a founder of Blackout! Records and a current VP of Digital Strategy at The Music Business Association, Bill alongside I Scream Records founder and manager to Sick Of It All, Laurens, developed a brand new resource — Indie.ninja. The site connects independent labels to… Read more »

5 Tips to Help You Get Radio Airplay


As one of our long-time partners, iPluggers provides a reliable and cost-effective platform for worldwide digital radio promotion. We asked Founder and A&R Head, Marvin Kuijs, for some tips for our budding artists seeking airplay. Check out his advice below! To secure airplay as an independent artist is one of the biggest challenges there is… Read more »

The Age of Video & The Future Of Advertising


It is evident that video has dominated 2017. This is because unlike emails, tweets, or a photo, videos content is the closest to reality. We are able to feel that we are a part of the same story the video is sharing. It takes over our imagination, hearing, and sight; this is currently the only format compatible with our… Read more »

Three Music Licensing Trends You Need to Know


It is important to diversify in a music economy that is constantly changing, especially where licensing is concerned. While television and commercials are still great placements, it helpful to keep your eyes and ears open to finding the next best thing. Think of all the games, apps (not just music centered), experiences and even workouts that set the stage… Read more »