Posts Categorized: Industry Trends

Camera Trends: Where We’re Going, We Don’t Need Mirrors


Whether you’re a vlogger, an amateur filmmaker, or even a band with a cool idea, your choice of cameras has never been better. Competition between manufacturers and the explosion of the mirrorless market have produced cameras that are small, affordable and packed with features. No matter what your needs are, there is probably a camera… Read more »

The Orchard Shines at AEC 2017


Alliance Entertainment held their annual Sales Convention & Vendor Fair in Hollywood, FL earlier this month. The Orchard kicked off the trip with a night of music at the Funky Buddha Brewery with performances that highlighted the week of festivities. Living Colour (MRI Entertainment) started off with a high energy set that included songs from their upcoming September… Read more »

Digital Advertising: Clicks Are Not a Measurement of Success


Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness. Why would someone click on… Read more »

Physical Sales Are In Full Bloom


With over 30 new releases over the past four weeks, it’s been a busy season for physical sales! Interestingly enough, some of our best sellers have come from releases of older archival recordings and secondary genres like comedy and classical. With collectables, bundles, multiple discs and more, it is clear, the physical world is a unique but… Read more »