Posts Categorized: Industry Trends

Back to Africa: The Spread of Music Across the Atlantic


It was yet another business week of meetings in the Cape Verdean capital of Praia. It started with a celebration of traditional hip-shaking (to put it mildly), which you can witness in our most recent viral African Dance hit video by Maahlox Le Vibeur. The Orquestra Nacional de Cabo Verde followed by getting all Funana and playing the highest… Read more »

Creating Customer Avatars: Better Target Your Audience


Avatars: they don’t just Airbend anymore (or interact with the Na’vi on Pandora). Marketing experts are using them to define specific targets in order to inform content, traffic, and types of advertising. The idea is that the customer will have a better experience when an advertiser has a clearer definition of exactly what the customer wants…. Read more »

Streaming: All In One, The New Norm?


No doubt we’ve all written and read countless articles about streaming. There will always be those who declare it to be the shotgun-wielding saviour of the music industry, single-handedly delivering us to greener pastures and fatter pockets, and those who declare it to be nothing more than the final fart of a rotting corpse to which… Read more »

5 Ways The Online Video Industry Changed in 2015


This year we witnessed bigger developments in the online video world than ever before. Video consumption continues to grow exponentially, benefiting from major technological advancements in the way viewers consume entertainment and fueled with an overabundance of top-notch original series. Web browsing now accounts for just 6% of Internet bandwidth in North America with Netflix… Read more »

“Found Them First”? Spotify Can Tell You


Just last month, Spotify launched a new dedicated site to enable music lovers to see which artists they had listened to before everyone else. The site, which Spotify is calling “Found Them First“, is a standalone site that users can connect to their Spotify account in order to uncover what music they discovered “first.” (Go tastemakers!)