Posts Categorized: Industry Trends

The Orchard Celebrates 20 Years Of Distribution Done Right


A monumental year, 2017 marks The Orchard’s 20th anniversary as a pioneer in digital distribution. In the past two decades, The Orchard has worked with wonderful clients and talented artists to release award winning records and films. Through progressive development in licensing, technology, advertising and more, The Orchard has grown from a storefront office on… Read more »

Snow Bikes Debut At The 2017 Winter X Games


The 2017 Winter X Games descended upon Aspen, Colorado last month for the 15th consecutive year. Top action-sports athletes from around the world gathered to compete in a number of the usual skiing and snowboarding competitions, but there was a new event that drew all the buzz this year. Dubbed “Snow BikeCross,”this intense and nerve-racking event sends riders… Read more »

Facebook vs YouTube: Which is the Best for Your Video Campaign?


Facebook vs YouTube: these two game-changing platforms have become a contested rivalry in online music video streaming. With massive emphasis now behind native video players, is Facebook today’s place to start an artist’s video campaign? Or with its creator-friendly programs, advanced Content ID and monetisation options, is YouTube the way to go? In this post, we’ll… Read more »

Indie Store Spotlight: Music Millennium


It’s an exciting and challenging time for me to start working at The Orchard as Sales and Marketing Manager for the company’s Physical Retail department. Music consumers continue to purchase CDs and vinyl for their music consumption. In 2016 CD sales were down but still dominated the business for configuration purchases. Vinyl album sales continued to… Read more »