Posts Categorized: Industry Trends

Engage with Streaming Services to Better Engage Your Fans


As more and more of our clients here at The Orchard see streaming services generating a major share of their revenue, a blog post about marketing your releases on streaming services seems pertinent. À-la-carte download stores do not always have the discovery dimension that full-length streaming functionality offers, and the structure of the store is… Read more »

Got Live If You Want It…


The title of this blog post is the title of the Stones’ first “live” album (a play on bluesman Slim Harpo‘s “Got Love If You Want It”). It’s a poor recording (even rumored to be live in the studio with overdubbed cheering) and the Stones essentially disowned it. We’ve come a long way… In the beginning, every song… Read more »

*News Flash* The Music Business Has Been Fixed


That’s not really true. Let me start differently. The music business is not broken. If I hear one more artist complain about the broken music industry and the small digital payouts, I am going to pull my hair out. (Luckily I am already bald so it is not a real concern.) If you are successful,… Read more »

3D Printing, The New Merch!?


What if you could provide a completely unique one-a-kind experience to your fanbase? No, I’m not talking about a new t-shirt design or buy-one-get-one promo… I’m talking about 3D printing, the completely relevant and attainable concept of creating brand new tangible objects on demand. Recently, The Orchard’s own Kele Okereke of the band Bloc Party… Read more »