Posts Categorized: Industry Trends

Make Concerts As Special As Can Be With Foursquare


Checking-in… Originally associated with hotels, flights, and eventually out-of-town conferences. No longer, friends – no longer. By now you’re surely already familiar with Foursquare, the app that prompts you to check in to restaurants, parks, movie theaters, yoga classes, and of course, concerts! In exchange for checking in, users get points and – if they’re… Read more »

Brand-Funded Films: A Future Where Major Brands Become Major Studios


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Brand-sponsored movies can overtake some of the industry’s biggest challenges, like piracy, profitability and how to lure eyeballs among a sea of options to engage the jaded consumer. In the coming years, brands will begin to develop a new relationship with consumers, shifting from the interfering 15/30 sec commercial spot to funding the actual content… Read more »

Digital Music on the Uprise in 2012


It’s no news that digital music has slowly been claiming a solid market share for the industry. But there are still improvements to be made and growth to be seen. Worldwide sales of digital music grew by 8% last year to 5.2 billion U.S. dollars as the International Federation of the Phonographic Industry (IFPI) announced… Read more »