Let’s face it, if you’re in the music business, you’ve definitely had to share large files at one point or another: .zip files, hi-res artwork, videos… And so you’re probably familiar with some of the big file-sharing sites like YouSendIt or sendspace. Well, I’m here to introduce you to my personal favorite large file-sharing site: WeTransfer.
The first thing I noticed on WeTransfer is its sleekness. It’s one URL, one simple box on the homepage, no need to register, and you’re in business. As the Co-Founder and CMO of the site Nalden says, “It’s built for digital natives as well as their moms and dads.” It’s true. It was a seasoned professor and college mentor, who actually first introduced me to WeTransfer a few years ago.
The other amazing thing about the site it its background. The artsy images scrolling in the back are in fact the most inoffensive and attractive advertisements I’ve ever seen. Beyond that, they’re actually effective: while the premium ads (the first 5 in the slideshow) generate an average of 3% click-through rate (CTR), in some instances, they’ve generated up to 5%! Nike, Reef, MTV, Vodafone and Canon are among some of the companies who have used WeTransfer to advertise their product. And now, so are we! Check out wetransfer.com and maybe you’ll catch a glimpse of The Orchard while you’re uploading your files.
Another option the site offers is a personalized URL for your very own transfer service, with only your background in the mix. Spotify, Tiesto and Nike are some examples of brands who have gone that route. This is great for freelancers and businesses who send a lot of files through WeTransfer, because it leads their customers to a branded page every time. Think Twitter backgrounds and you’ll know what I mean.
If you haven’t already done so, stop reading this post right now and head over to WeTransfer. I guarantee you’ll instantly be seduced by its sexiness, as have its 10 million (and growing fast!) unique users a month.