Posts Categorized: Industry Trends

Festivals: Then, Now and Beyond


We’re in the throng of summer festivals, and as I recover from attending Solidays in Paris just recently, I have to reflect on the past 20 years of festivals and how things have changed (I’m not as old as that sounds, really). Here are 5 examples that stood out to me: Big screens: to see the… Read more »

VR: Virtual Reality, Very Ready


It is hard to determine how a product will be received by the public. Sometimes brands try to create demand for new products to expand their line, for example when Pepsi tried to launch Pepsi A.M., intended as a breakfast substitute for coffee or tea. It didn’t work. Sometimes the public has such a strong perception of… Read more »

Back to Africa: The Spread of Music Across the Atlantic


It was yet another business week of meetings in the Cape Verdean capital of Praia. It started with a celebration of traditional hip-shaking (to put it mildly), which you can witness in our most recent viral African Dance hit video by Maahlox Le Vibeur. The Orquestra Nacional de Cabo Verde followed by getting all Funana and playing the highest… Read more »

Creating Customer Avatars: Better Target Your Audience


Avatars: they don’t just Airbend anymore (or interact with the Na’vi on Pandora). Marketing experts are using them to define specific targets in order to inform content, traffic, and types of advertising. The idea is that the customer will have a better experience when an advertiser has a clearer definition of exactly what the customer wants…. Read more »