Posts Categorized: Industry Trends

“It’s not TV. It’s Netflix.”


Will 2014 be a turning point in the “battle for screen time?”  Amazon Studios announced its new slate of series orders from their unique, popular vote-driven pilot process last week — and while Netflix and Hulu took a more casual approach to unveiling their latest batch of original content, the user reviews for April Fools release “Rotisserie Chicken” so far are… Read more »

Celebrating Springtime and Record Store Day at The Orchard


For some folks, it’s the return of baseball season. For others, it’s Easter. But for us here at The Orchard, nothing heralds the return of warmer weather quite like Record Store Day! This internationally celebrated event has been getting bigger and better every year since its inception in 2008, and this year looks to be no different. So let’s… Read more »

Engage with Streaming Services to Better Engage Your Fans


As more and more of our clients here at The Orchard see streaming services generating a major share of their revenue, a blog post about marketing your releases on streaming services seems pertinent. À-la-carte download stores do not always have the discovery dimension that full-length streaming functionality offers, and the structure of the store is… Read more »