It’s HERE! CMJ is happening all over the fine city of New York and we’re ready for it. This year, The Orchard is kicking off their very first Stairwell Series CMJ Edition tomorrow, live from our NYC office. We are hosting the lovely Sophie Auster, the party-inducing Duologue, electro studs Solid Gold, and poptastic Pretty & Nice. Watch this space here for pictures and links to videos! Speaking of great Orchard music, here is our CMJ 2012 mix for your enjoyment in case you missed it.
While the night is left for showcasing and parties, let’s not forget the daytime conference. This year we have loads of Orchard representation. Below are panels you can check out to catch some of our staff chatting about what they do best. And there is something for everyone here.
Analyzing Digital and Physical Sales in a Global Market [Cat Kreidich]
With unprecedented mainstream success around the globe, independent labels are proving that the freedoms of the digital world can be far more empowering than the shrinking physical market. Here we delve into what drivers are behind the long-term success of digital music services and, the importance of the independent repertoire and catalogues to their consumers.
PANEL ROOM: 405
October 18th, 2012
12:30 PM to 1:30 PM
Sifting Through Transnational Licensing Complexities [Miki Tunis]
While the world gets closer from digital opportunities, the complexities of international music licensing grows. This panel of experts will depict, define and try to conquer the current issues at hand while also exposing where good fortune may exist.
PANEL ROOM: 405
October 18th, 2012
2:00 PM to 3:00 PM
Silver Boardroom Meeting: Social Media Movements [Jaclyn Ranere and Tierney Stout]
An opportunity for aspiring executives to engage in a boardroom meeting environment. Each meeting will have two well established industry professionals running an agenda. Attendees will be challenged to think, share and generate ideas pertaining to the topic at hand.
PANEL ROOM: “Silver Boardroom”
October 18th, 2012
3:30 PM to 4:30 PM
Seasoned Experience Implemented in a New Music Industry [Richard Gottehrer]
While a shrunken music industry still prevails, the physical and technological boundaries of the world music market have been exploding. Many artists, labels and managers from the US are now also focusing on efforts abroad, and vice versa. These now-modern pioneers will delve deep into the changes of modern music business in both the domestic and international spaces.
PANEL ROOM: 905
October 19th, 2012
3:30 PM to 4:30 PM
Introducing Kerry Choe, Product Manager
Prior to joining The Orchard, I was a product manager at a social gaming startup where I managed production on both iOS and Facebook platforms. I also have about 9 years of C++/C# development experience in the finance industry building trading systems.
During my spare time, I’m either tinkering with web/mobile tech, or getting outdoors on a surfboard or longboard. As for musical interests, I spent many a day in my youth hacking away on guitar to Metallica, Van Halen, and Guns ‘n Roses (as a result I’m now plagued with “air guitar syndrome”). I’ve since given up my “guitar hero” dreams and enjoy Electronica (Trance), Classic Indie (Radiohead, Weezer, Bloc Party), and All New Indie (can’t keep up).
Thanks for listening!
The 2012 edition of the CMJ Music Marathon may still be a couple of weeks off but we’ve already been excitedly penciling in our (exhausting!) show schedules and RSVP’ing to every party invitation that comes through the ol’ digital transom.
We’ve also assembled Spotify and Rdio playlists for some of our favorite Orchard artists performing at this year’s festival. Hopefully it makes some of your decisions easier.
We here present you with CMJ 2012: The Bands, The Music, The City. Happy CMJ!
Fifteen is a big year, right? You’re starting to take driving lessons (if you’re in the U.S., at least) and you feel a sense of pride and confidence in this new responsibility of ALMOST being able to drive. I can’t remember my 15th birthday party but I’m sure it was full of nerds. Needless to say, I’m sure it was also fun. When The Orchard turned 15 this year, we decided not to have just one birthday party but 5.
“Why 5?” you say. Yes, we really like cake and parties but it was mainly to share this celebration with as many of our clients and friends as possible. If we could have, we would have had one in every territory but unfortunately, time and logistics kept us from it. This year, we’re celebrating in the following cities:
Click here to see pics from our NYC party and keep an eye out on our Facebook Page to see pics from London, Hamburg, Nashville and San Francisco.
We think we’ve done pretty darn good so far in our 15 years and look forward to the next 15 — wonder where digital music will have ventured to by then?
Introducing Katie Leeds, Content Coordinator
Hi everyone! My name is Katie Leeds and I’m from Haworth, NJ. I graduated from Syracuse University and am absolutely obsessed with it. Go orange! While my background is in Psychology and Child and Family Studies, music is something that I have always been passionate about. It’s in my blood. Some of my earliest memories are being backstage at concerts with my parents. Once I decided it was time to get an internship over the summer while in college, there was no doubt in my mind that it had to be in the Music Industry. I interned in the Publicity department at Universal Republic Records and from the very first day knew that this was what my career had to be. After graduating, I was a Marketing and Media Assistant at Sony Masterworks. Now, here I am at The Orchard! I am SO excited to be here and I am VERY excited about working with and learning from all of the amazing and talented people here.
Now for some fun facts about me: I love sushi, it’s my favorite food! I am amazing at Jewish geography (ex: Oh, you’re from/you went to/you worked at A? Do you know X, Y, and Z?) and if I could I would put it under special skills on my resume! Purple is my favorite color! Friends is my favorite show ever, I am a complete fanatic and have watched the entire series consecutively more than once! I sneeze in multiples, generally around 5! I am very upbeat, optimistic, and outgoing! I am a pop culture and social media junkie! I am addicted to nailpolish, I change my nail color at least twice a week! And last but most certainly not least, music is my life (duh)!
