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You Say Party, We Say Subaru’s New Ad “The Fix”

In “The Fix,” the latest ad for the Subaru Legacy, a father comes up with an ingenious solution for assuaging his kids’ disappointment over their broken RC car. We won’t spoil it for you, but obviously the real car plays a pivotal role.

The spot is soundtracked by the revved up (and appropriately titled ) “Glory” from British Columbia dance-punkers You Say Party (formerly  known as You Say Party! We Say Die!). The song is taken from the band’s third album, XXXX  [2010], which received praise from Pitchfork ["encompasses both the gothic ambiance of Siouxsie and the Banshees and the tough-girl 1980s hooks of Pat Benatar"], NMEAlternative Press and others, and was long-listed for Canada’s prestigious Polaris Music Prize.

Check it out below:

Seeing the World Differently with HBO and Vice

Vice-HBO-Season-2The Sync Licensing industry can often be a fast paced, getcha’ in, getcha’ out, move on to the next project kind of world. Especially as more music is being licensed to more outlets, we don’t often get the time to become as attached and invested in our projects as we would like to.

This year, however, we got a great opportunity to showcase our catalog while working closely with HBO’s sophomore news-magazine series, Vice, scoring six placements over the course of this season’s 10 episodes featuring labels like Band of Locksley, Xao Productions, Babygrande, Music of The World, and Caltex Records.

One of the interesting challenges about having a catalog as big as The Orchard’s is being able to comb through it all to find exactly what you are looking for — especially when you’re looking for songs that are very regionally specific and often times in foreign languages. For this season of Vice, we worked on episodes that covered sixteen different countries and many of the cultural subdivisions in each. Along the way we found music from Brazil, Afghanistan, El Salvador, Georgia and Armenia, Azerbaijan, Pakistan, Korea and Japan — and that was just scratching the surface.

Working on projects such as these not only challenges us creatively, but also show the world of possibilities for all music when it comes to licensing. Back catalog, traditional music and b-sides always seem to come into play and prove just as important as their popular counterparts.

We’re proud to have had such a great run working with our many contributing labels and the team at Vice this season. If you’re not familiar with the show, you can check out the first two seasons of one of the most thought-provoking and transformative news blocks on television now on HBO Go.

Get “Comfortable” with Marcos Valle’s “Estrelar”

Recently hyped by Stereogum as one of of “The Best Soundtrack Moments of March 2014,” the latest installment in Southern Comfort’s highly entertaining “Whatever’s Comfortable” campaign features British Nigerian actor Onosky Ujorha getting down with his bad self to Brazilian fusion artist Marcos Valle‘s boogie classic “Estrelar.”

Co-written by Detroit R&B legend (and frequent Valle collaborator) Leon Ware, the airy, funky “Estrelar” is taken from a self-titled 1983 album issued by Som Livre, Brazil’s leading independent label. As with the three previous songs used in the campaign to date [Odetta's "Hit Or Miss," Lou Johnson's "The Beat" and Les Paul and Mary Ford's "Fool To Care" respectively],  it’s a cool, under the radar vintage gem that perfectly encapsulates the campaign’s message about being your awesome self. We were thrilled to work with ad agency Wieden + Kennedy on this one.

Hook, Line and Sync’er

hollywood_flickruser_photographerglenHere at The Orchard, we’re committed to finding you as many sources of revenue as possible, and getting your music heard in films, TV shows, trailers and commercials is a great way to do just that. But getting there takes more than just an email or phone call to a music supervisor whose card you got back in the day. That’s where our Sync Licensing team comes in.

Our team just recently trekked over to Los Angeles and stacked up on meetings with various LA film studios, TV and ad agencies, as well as independent music supervisors. We met with the likes of Sony, Fox, Lionsgate, Relativity Media, Universal Pictures, RPA Advertsing, 72andSunny, and many more. We had no time to waste.

Looking back a couple of weeks later, it’s obvious our trip was a success. In terms of placements, it has has already yielded results, but some of its most important achievements rest in the expanded visibility for The Orchard’s immense catalog from around the world, present time and past, and artists both established and breaking. We’re excited to be seeing exciting new opportunities, and look forward to more in the coming weeks and months.

At the end of the day, nothing can replace the personal relationships you build. The sync world is constantly changing, and the connections we’ve built and continue to nurture are the most invaluable in finding the best fit for our clients as well as our partners in the field.

Tune In for Music from The Orchard on TV

The MentalistAfter a long day’s work, there is nothing better than curling up on the couch to catch up on your favorite program, especially during this snowpocalypse. But did you know that while you were flipping though channels, you might have caught several Orchard artists? Believe it!

Into badass women? Or crime dramas? How about both? Check out ABC’s Killer Women, Sofia Vergara’s first venture as an executive producer, which stars Tricia Helfer as a lone female Texas Ranger. While watching episode 4, listen for “Outlaw” by Texas Hippie Coalition off of Carved Records. Or tune in to The Mentalist on CBS and keep an ear out for “Lower Manhattan Junction” by Big Swede (Big Swede Studios) in the White Lines episode. If you haven’t watched the show, it stars Simon Baker as a retired psychic who is out to kill the man who murdered his wife and daughter. Pretty heavy stuff.

If you’re not into dramas and you just want to watch people wipe out on national television, then you should tune into Ridiculousness. It’s basically an R rated version of America’s Funniest Home Videos but without Bob Saget. The charming Rob Dyrdek hosts the show’s fourth season on MTV.  Who knows, maybe you will catch “No Parking Here” by Jimmy Littlejohn on Cleopatra Records.

So there you have it folks, finally an excuse to turn on the tube!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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