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The Orchard Catalog on Screen: Summer 2014

Last month we wrote about You Say Party‘s “Glory” appearing in a new Subaru ad, but they’re hardly the only Orchard artist that you might have heard in some form of media recently. We’ve rounded up a few recent notable examples:

Native American / Mexican American rock group Redbone‘s million-selling 1974 hit “Come And Get Your Love” is featured in the hugely successful film, Guardians Of The Galaxy (which has also greatly bolstered sales of Blue Swede‘s chart-topping single “Hooked On A Feeling.”)

Scottish Ballet members danced to Sleeping At Last‘s cover of The Proclaimers’ hit “I’m Gonna Be (500 Miles)” at the Commonwealth Games opening ceremonies in Glasgow on July 23rd. Check it out below. The sequence begins at 31:47.

Boston singer-songwriter Chris Garneau‘s “The Leaving Song” was used in the July 23rd episode of “So You Think You Can Dance” to a Contemporary Travis Wall routine which you can watch below. The track is taken from his 2009 album  El Radio.

In more car commercial news, Brooklyn duo Computer Magic‘s “Running” is used in a new Lexus “Amazing in Motion” strobe ad spot. The track can be found on their Electronic Fences – EP which was released in 2011. 

Actor David Soul is perhaps best known for playing Hutch in the original “Starsky & Hutch” TV series but he also enjoyed a successful singing career, particularly in the UK. And so a new UK National Express ad features the actor performing his hit 1977 single “Silver Lady” while driving a National Express coach. “Silver Lady,” which topped UK charts for three weeks, first appeared on his second album, Playing To An Audience Of One.

Last but certainly not least, Sonia Dada‘s 1992 hit “(Lover) You Don’t Treat Me No Good,” which reached #1 in Australia, was recently covered by Australian Electronic artist Chet Faker for the AU alt-radio giant Triple J’s “Like A Version” series. Watch his soulful, choral rendition below. The original appears on the Chicago band’s debut album, Sonia Dada.

You Say Party, We Say Subaru’s New Ad “The Fix”

In “The Fix,” the latest ad for the Subaru Legacy, a father comes up with an ingenious solution for assuaging his kids’ disappointment over their broken RC car. We won’t spoil it for you, but obviously the real car plays a pivotal role.

The spot is soundtracked by the revved up (and appropriately titled ) “Glory” from British Columbia dance-punkers You Say Party (formerly  known as You Say Party! We Say Die!). The song is taken from the band’s third album, XXXX  [2010], which received praise from Pitchfork [“encompasses both the gothic ambiance of Siouxsie and the Banshees and the tough-girl 1980s hooks of Pat Benatar”], NMEAlternative Press and others, and was long-listed for Canada’s prestigious Polaris Music Prize.

Check it out below:

Seeing the World Differently with HBO and Vice

Vice-HBO-Season-2The Sync Licensing industry can often be a fast paced, getcha’ in, getcha’ out, move on to the next project kind of world. Especially as more music is being licensed to more outlets, we don’t often get the time to become as attached and invested in our projects as we would like to.

This year, however, we got a great opportunity to showcase our catalog while working closely with HBO’s sophomore news-magazine series, Vice, scoring six placements over the course of this season’s 10 episodes featuring labels like Band of Locksley, Xao Productions, Babygrande, Music of The World, and Caltex Records.

One of the interesting challenges about having a catalog as big as The Orchard’s is being able to comb through it all to find exactly what you are looking for — especially when you’re looking for songs that are very regionally specific and often times in foreign languages. For this season of Vice, we worked on episodes that covered sixteen different countries and many of the cultural subdivisions in each. Along the way we found music from Brazil, Afghanistan, El Salvador, Georgia and Armenia, Azerbaijan, Pakistan, Korea and Japan — and that was just scratching the surface.

Working on projects such as these not only challenges us creatively, but also show the world of possibilities for all music when it comes to licensing. Back catalog, traditional music and b-sides always seem to come into play and prove just as important as their popular counterparts.

We’re proud to have had such a great run working with our many contributing labels and the team at Vice this season. If you’re not familiar with the show, you can check out the first two seasons of one of the most thought-provoking and transformative news blocks on television now on HBO Go.

Get “Comfortable” with Marcos Valle’s “Estrelar”

Recently hyped by Stereogum as one of of “The Best Soundtrack Moments of March 2014,” the latest installment in Southern Comfort’s highly entertaining “Whatever’s Comfortable” campaign features British Nigerian actor Onosky Ujorha getting down with his bad self to Brazilian fusion artist Marcos Valle‘s boogie classic “Estrelar.”

Co-written by Detroit R&B legend (and frequent Valle collaborator) Leon Ware, the airy, funky “Estrelar” is taken from a self-titled 1983 album issued by Som Livre, Brazil’s leading independent label. As with the three previous songs used in the campaign to date [Odetta’s “Hit Or Miss,” Lou Johnson’s “The Beat” and Les Paul and Mary Ford’s “Fool To Care” respectively],  it’s a cool, under the radar vintage gem that perfectly encapsulates the campaign’s message about being your awesome self. We were thrilled to work with ad agency Wieden + Kennedy on this one.

Hook, Line and Sync’er

hollywood_flickruser_photographerglenHere at The Orchard, we’re committed to finding you as many sources of revenue as possible, and getting your music heard in films, TV shows, trailers and commercials is a great way to do just that. But getting there takes more than just an email or phone call to a music supervisor whose card you got back in the day. That’s where our Sync Licensing team comes in.

Our team just recently trekked over to Los Angeles and stacked up on meetings with various LA film studios, TV and ad agencies, as well as independent music supervisors. We met with the likes of Sony, Fox, Lionsgate, Relativity Media, Universal Pictures, RPA Advertsing, 72andSunny, and many more. We had no time to waste.

Looking back a couple of weeks later, it’s obvious our trip was a success. In terms of placements, it has has already yielded results, but some of its most important achievements rest in the expanded visibility for The Orchard’s immense catalog from around the world, present time and past, and artists both established and breaking. We’re excited to be seeing exciting new opportunities, and look forward to more in the coming weeks and months.

At the end of the day, nothing can replace the personal relationships you build. The sync world is constantly changing, and the connections we’ve built and continue to nurture are the most invaluable in finding the best fit for our clients as well as our partners in the field.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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