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Get “Comfortable” with Marcos Valle’s “Estrelar”

Recently hyped by Stereogum as one of of “The Best Soundtrack Moments of March 2014,” the latest installment in Southern Comfort’s highly entertaining “Whatever’s Comfortable” campaign features British Nigerian actor Onosky Ujorha getting down with his bad self to Brazilian fusion artist Marcos Valle‘s boogie classic “Estrelar.”

Co-written by Detroit R&B legend (and frequent Valle collaborator) Leon Ware, the airy, funky “Estrelar” is taken from a self-titled 1983 album issued by Som Livre, Brazil’s leading independent label. As with the three previous songs used in the campaign to date [Odetta's "Hit Or Miss," Lou Johnson's "The Beat" and Les Paul and Mary Ford's "Fool To Care" respectively],  it’s a cool, under the radar vintage gem that perfectly encapsulates the campaign’s message about being your awesome self. We were thrilled to work with ad agency Wieden + Kennedy on this one.

Hook, Line and Sync’er

hollywood_flickruser_photographerglenHere at The Orchard, we’re committed to finding you as many sources of revenue as possible, and getting your music heard in films, TV shows, trailers and commercials is a great way to do just that. But getting there takes more than just an email or phone call to a music supervisor whose card you got back in the day. That’s where our Sync Licensing team comes in.

Our team just recently trekked over to Los Angeles and stacked up on meetings with various LA film studios, TV and ad agencies, as well as independent music supervisors. We met with the likes of Sony, Fox, Lionsgate, Relativity Media, Universal Pictures, RPA Advertsing, 72andSunny, and many more. We had no time to waste.

Looking back a couple of weeks later, it’s obvious our trip was a success. In terms of placements, it has has already yielded results, but some of its most important achievements rest in the expanded visibility for The Orchard’s immense catalog from around the world, present time and past, and artists both established and breaking. We’re excited to be seeing exciting new opportunities, and look forward to more in the coming weeks and months.

At the end of the day, nothing can replace the personal relationships you build. The sync world is constantly changing, and the connections we’ve built and continue to nurture are the most invaluable in finding the best fit for our clients as well as our partners in the field.

Tune In for Music from The Orchard on TV

The MentalistAfter a long day’s work, there is nothing better than curling up on the couch to catch up on your favorite program, especially during this snowpocalypse. But did you know that while you were flipping though channels, you might have caught several Orchard artists? Believe it!

Into badass women? Or crime dramas? How about both? Check out ABC’s Killer Women, Sofia Vergara’s first venture as an executive producer, which stars Tricia Helfer as a lone female Texas Ranger. While watching episode 4, listen for “Outlaw” by Texas Hippie Coalition off of Carved Records. Or tune in to The Mentalist on CBS and keep an ear out for “Lower Manhattan Junction” by Big Swede (Big Swede Studios) in the White Lines episode. If you haven’t watched the show, it stars Simon Baker as a retired psychic who is out to kill the man who murdered his wife and daughter. Pretty heavy stuff.

If you’re not into dramas and you just want to watch people wipe out on national television, then you should tune into Ridiculousness. It’s basically an R rated version of America’s Funniest Home Videos but without Bob Saget. The charming Rob Dyrdek hosts the show’s fourth season on MTV.  Who knows, maybe you will catch “No Parking Here” by Jimmy Littlejohn on Cleopatra Records.

So there you have it folks, finally an excuse to turn on the tube!

“Let’s Go” Get Crunk with the Neighbors (or Get Attacked by an Airbag Trying)

You may or may not have seen a certain red band trailer recently featuring Lil Jon’s “Let’s Go,” from our very own TVT Records, but you need to. It’s hilarious.

Neighbors, the working title for the new flick from Nick Stoller (Get Him To The Greek, Forgetting Sarah Marshall, Muppets Most Wanted (side bar: how stoked are you for that one)), stars Seth Rogen as a new father matching wits with an obnoxious frat, presided over by Zac Efron.

You can check out the trailer below, and look for the film in the spring of 2014.

Setting the Tone on “The Butler”

Lee Daniels' The Butler PosterInspired by a true story, Lee Daniels’ “The Butler” tells the tale of Cecil Gaines, the White House servant of seven presidents. The story follows Gaines’ struggle though life in the cotton fields of the deep-south to his experience as a White House butler during a time of political turmoil. From start to finish, “The Butler” depicts 30 years of arguably the most unstable time in American History.

The film stars former Oscar winner Forest Whitaker as Cecil Gaines, and the one and only Oprah Winfrey as his wife Gloria. Check out what Winfrey and Whitaker have to say about the film in this interview they did for The New York Times. Other cast members include Cuba Gooding Jr., John Cusack, Robin Williams, Jane Fonda, Lenny Kravitz, and Mariah Carey. Phew, that’s quite a crew!

When you go see this historically packed drama, which comes out this Friday, keep an ear out for two songs we secured for the movie: Faye Adams’ “Hurts Me To My Heart”  [Cleopatra Records] and Mozart’s “Rondo No. 2 in C Major for Violin and Orchestra, K.373: Allegretto Grazioso” [Stradivari Classics]. I don’t know about you guys, but I’m definitely going to shell out 15 bucks on August 16th to watch a bit of American history. Check out the entire cast on IMDb and watch the trailer below:

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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