If you’ve walked into an electronic store recently you’ve probably seen displays and TVs promoting this new fancy 4K and/or UHD concept. So, what is that? How does it work and how does it affect The Orchard and our clients? Below, I’ll provide a concise update and aim to provide some perspective on whether this is fact or fad.
What is 4K / UHD?
4K refers to the video frame size 4096 x 2160 which is exactly twice the size of 2K (2048 x 1080) made popular in digital cinema since the turn of the century. UHD on the other hand is the more accessible version of 4K, ideal for Television and 16 x 9 devices. Just as the extra wide frame size of 2K was passed over for Television in favor of the now common HD frame size 1920 x 1080, UHD is the more accessible version of 4K at 3840 x 2160. This frame size works nicely with the HD aspect ratios and TV sizes we’ve come to live with and expect. If history repeats itself, 4K should come to be the new digital cinema standard with UHD becoming the new Television and home entertainment standard.