It’s pretty cool to be able to tell the world you were the first person to take skiing to the big screen. It’s equally as awesome to hold the world record for the longest running film series; Warren Miller Entertainment has accomplished both. The ski film phenomenon began in 1950 under Warren Miller himself, and we’re psyched to now offer WME a digital distribution home for their massive, ever-growing catalog!
Here at The Orchard, we love a good adventure sports film – just take a look at our campaign around Into the Mind! WME shares our passion: as soon as Miller returned home from WWII, he began his ski-themed filmmaking career; by 1950, Deep and Light hit the big screen, and thus began the biggest film franchise in the world. Every year since, WME has released a ski-related picture with the count going up to 65 this year.
If you’re not familiar with the annual movie drop, you’ll have lots of catching up to do. Where to begin? There’s the flick that launched 64 more to come, mentioned above – it’ll give you a rundown of how the entire WME name began. There’s also #52: Cold Fusion, which includes two ski world records, #49: Freeriders, with plenty of nods to the late 90s, and #58: Playground, featuring the latest and greatest ski parks around the world.
Not only do WME films give you access to the world’s “Best in Show” among skiers, the movies also take you to some of the most exotic snow-capped mountains and top-tier ski resorts you could only hope to visit. Hence why we are stoked to be bringing this long-running and fabulously crafted series to the web for all to see. You can find more info on the deal itself in our official press release and VideoInk’s news coverage.
Check out what’s coming in this year’s No Turning Back below: