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“Loitering With Intent:” Lessons on Inspiration

0fd4739977459a3caa2decbf1ccf3f07What happens when a couple of friends are down on their luck in the midst of a job-hunt? They make their own work, of course! Which is precisely what Michael Godere, Ivan Martin and a slew of other actors and actresses do in Loitering with Intent, the latest film to be added to The Orchard’s catalog.

The true-to-life film came out of the frustration fellow New York City actors and writers felt about the real-life dramas that come from lack of work in the industry. Director Adam Rapp and his motley crew know what failed efforts in the movies feel like. So they did something about it and created their own work with the help of hand-picked friends and colleagues.

The story: Struggling actors Dominic (Godere) and Raphael (Martin) are on a mission to write a screenplay in 10 days. To do so, they decide a retreat to the Catskills is their best option. But their idyllic, countryside setting quickly becomes the center of house party mayhem when their host’s (Marisa Tomei) crazed group of friends start trickling in. The result? More fodder for a screenplay than the so-called “writers” know what to do with.

The movie itself resonates with many in the film industry, but also those looking for a delightful indie dramedy. The all-star lineup also includes Sam Rockwell, Natasha Lyonne and Brian Geraghty, to name a few. The entire ensemble creates a very special friend-fueled romantic comedy that we’ll soon be dishing out for you in theaters and on-demand. Read more about the deal in Indiewire’s coverage and our official press release.

For your viewing pleasure:

Chimères: A New Vampire Tale

ChimeresThe newly released Chimères is not your typical vampire flick. Swiss director Olivier Beguin brings the genre some international allure with a dark, romantic twist. The film takes place in Romania — the setting of all true vampire tales — where a romantic vacation takes a violent turn for Alexandre and his girlfriend Lavia. When a car accident sends Alexandre to the hospital, he receives a blood transfusion that supposedly saves his life. But leaving Romania with new blood in his veins, Alexandre begins the metamorphosis into a vampire.

The change is slow-burning and suspenseful, set against the backdrop of a love story. It is this relatable transformation from man to monster that recalls cult classics such as 28 Days Later, according to horror genre resource Fangoria. The site has already given Chimères 3 out of 4 stars.

Chimères has been well-received at genre festivals around the globe, including Neuchâtel International Fantasy Film Festival, Los Angeles Screamfest and Fantastic Film Festival. Ain’t It Cool News calls it a “blood spattered masterpiece” that is equally “touching and haunting… horrific and heartbreaking.”

Chimères will give you a hint at the type of rich, intense Horror flicks The Orchard will be releasing this Fall — Horror fans, stay tuned! You can catch Chimères on iTunes now — trailer below:

SXSW Panels: Get Your Vote On!

logoHere at The Orchard, we love a good roundtable chit-chat about what’s going on in the industry. So, as you might’ve guessed or already know, we’re really big on conference panels! Next year’s SXSW is no different (yes, we’re already deep in planning…). For the occasion, we have two very important topics to discuss, along with killer speakers who’ll knock your socks off with their knowledge. We just need YOU to get your vote in by September 5th so that we can make these hot-topic discussions come to life.

Vote to see my session at SXSW 2015!Everyone is on YouTube these days, probably even your grandmother. It’s one of the best places out there for new music discovery, and can also be a great tool in an artist’s revenue-making back-pocket. But lots of artists and labels keep getting caught up in the same YouTube conundrum — which is more valuable: making a profit off these videos, or reaching worldwide glory status through exposure? Do we even have to choose? In the panel we’ve pitched, titled “Exposure vs. Revenue on YouTube: Must We Choose?,” our own Sarah Caliendo, VP of Video Services, along with YouTube’s Elliott Walker and Bob Lugowe of Relapse Records will lead you through the ins and outs of creating your own YouTube strategy. Exciting, informative stuff, right?!

Vote to see my session at SXSW 2015!Film distribution is another heavy-hitter in conversation these days — think day-and-date release rise — and we’re all over it with plenty to say. In our suggested panel, which we’ve called “To Window Or Not To Window: Film Release Strategies,” we’ll talk about all the different elements to consider when releasing a new project. From release platforms to distribution strategies, each film needs its own, specific implementation process, and who better to take you through them than our Senior Manager of Film Distribution, Danielle DiGiacomo, along with Adam Klaff of VHX and Harmontown Director Neil Berkeley. Together, they will discuss and give concrete examples of all the windowing opportunities out there and, depending on the film, audience and genre, determine which tactics to use.

Hopefully you’ve already gotten your SXSW badges and are all set for the big shindig. We hope you’ll support our panel picks and will choose to be part of the conversation by voting away (just click on the “vote for my session idea” icons above!). Don’t delay — voting ends September 5!  See y’all in Austin.

The Orchard Gears Up for a NYTVF-Approved Web TV Series

NYTVFLogoHey there, TV content creators! Here’s some pretty epic news from The Orchard: we’ll be developing and producing an original web series soon, and we are stoked about this first-time-ever process. Here’s how it’s goin’ down.

Along with the very cool New York Television Festival, we’ve decided to develop, produce and distribute what just might be the best in up-and-coming TV programs. “How in the world are you doing this?,” you may be asking yourself — which you should, since this kind of project, which we’ve dubbed The Orchard GO Project, has never been done before by a distribution company.

For starters, some of the best and brightest filmmakers and TV creators submitted new concepts to the annual NYTV Festival and the festival programmers made their final selection of 62 contenders. With that awesome slate lined-up, The Orchard’s Film & TV team will select what they think to be the next big thing for a TV series. Then, we’ll work with the creators to further develop the idea, provide funding for a six-episode production, and utilize The Orchard’s already massively powerful distribution platform to get this series onto the web. Voilà!

We’re super excited to offer this opportunity to TV creators out there, and we can’t wait to go through all the entries! We’ll keep you updated, and of course let you know when that fab new online series is on its way. But if you want more info on the NYTVF deal itself, check out our full story here.

Case Study: Into the Mind

Into the Mind - Press

GOALS
The dudes behind Sherpas Cinema have one of the coolest jobs on earth: producing top-of-the-line ski-based films. Malcolm Sangster, Dave Mossop and Eric Crosland possess superb filmmaking, cinematography and graphic design skills, and just so happen to all have an intense love for skiing. When the guys approached us for worldwide digital distribution on their second feature film, Into the Mind, our goal was to bring their brand to the top of the ski community, reaching not only hardcore ski buffs, but also fans on the fringe.

TACTICS
Since there was one main audience for this film, we needed to reach our maximum-potential viewers. We decided to take over the online ski world and get the film “into the minds” (pun intended) of all those fans, from beginners to die-hards.

We secured major press placement in top-notch ski print and digital publication Powder Magazine. They praised the film in their online review and also captured the movie’s official premiere at the Whistler Conference Center in a series of photos and an event recap. Powder’s ski-world influence really got some chatter going with their rave reviews and coverage! We also landed review promotion from Freeskier, another major player for ski publications. They had some pretty awesome words to say about the release as well, calling it “a film that is thought provoking, relatable, and visually inspiring.” Outdoor news source Unofficial Networks had a thing or two to share, too — they covered the whole gamut, start to finish, and basically proclaimed ITM the Double-Black Diamond of ski movies.

Website takeovers were another way for us to rev up the film’s name among ski connoisseurs and onlookers alike. Along with those film reviews mentioned above, we secured prime takeover coverage with a digital poster that was set as the website wallpaper for both Powder Mag and Freeskier. We also hooked up more takeover coverage on Mpora, which has a massive sports action following.

Additionally, pitching to retail was key to our strategy. We secured prime placement on iTunes Movies, Sports and Documentaries pages globally, Google Play, Xbox, Amazon, and Vudu, which put the film in front of our target viewers and helped us climb the charts around the world.

To wrap things up, we ran three targeted ad campaigns in-house: video pre-rolls on YouTube, banner ads that were serviced to relevant audiences, and Google Search ads. These targeted ad campaigns earned major awareness points for the film, generating a 0.65% click-through rate (CTR) online, compared to the average industry rate of 0.12%.

RESULTS

  • #1 on iTunes Sports Movies worldwide: 64 territories including USA, UK, France & Canada
  • #1 on iTunes Canada & UK Documentaries
  • #8 on iTunes Top Movies USA, #5 on iTunes Top Movies Canada, and Top 20 placement on iTunes Top Movies in Australia, Russia and more
  • Top Sports title on Cable VOD
  • Repeated presence on charts from its release last November through February 2014
  • Top digital grossing Ski movie in history

For your viewing pleasure: 

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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