Posts Categorized: YouTube

Prepare to LOL: YouTube’s Comedy Week Is Here


Comedy is arguably the top category on YouTube after Music. Most of the programming innovations are coming from Comedy channels; a lot of YouTube’s original content funding is going to Comedy channels; and a lot of viewers are heading to YouTube to LOL. In honor of this, YouTube launched its first ever Comedy Week last… Read more »

YouTube Ads: More Value, Less Annoyance


It’s no secret that online advertising has flocked to YouTube. The opportunity for advertisers to tap into an already engaged audience of viewers is too good to pass up. But with so many advertisers vying for a spot in front of the crowd, does the ad clutter ruin the experience? You’d be surprised. Online advertisers… Read more »

YouTube Playbook Gets a Music Facelift


If you’re a savvy YouTuber, you may already know about YouTube’s Playbook. Of course, if you’re a savvy YouTuber you already know everything in it. For a while, I’ve grumbled that it could use some reapplication to multiple types of creators. After all, not everyone is making cool episodic series or pioneering animation on YouTube…. Read more »

Get Traction on YouTube: Think “Episodes”


The concept of episodes has been generally associated with traditional cable television only. However, as the line between TV and internet continues to blur, more viewers are looking to internet streaming for their daily fix. It’s clearly apparent that video streaming services like YouTube, Hulu, and Netflix are all vying to compete directly with cable… Read more »

It’s The Views That Count, Right?


We’re always focused on huge numbers. Whether you jump back  to the era of worldwide multi-platinum hits, stop to ponder all that time you invested getting friends on MySpace, how holy the Like was a couple of years ago, or the current rush to get followers on Instagram, there’s always a huge focus on numbers…. Read more »