Posts Categorized: YouTube

YouTube Playbook Gets a Music Facelift


If you’re a savvy YouTuber, you may already know about YouTube’s Playbook. Of course, if you’re a savvy YouTuber you already know everything in it. For a while, I’ve grumbled that it could use some reapplication to multiple types of creators. After all, not everyone is making cool episodic series or pioneering animation on YouTube…. Read more »

Get Traction on YouTube: Think “Episodes”


The concept of episodes has been generally associated with traditional cable television only. However, as the line between TV and internet continues to blur, more viewers are looking to internet streaming for their daily fix. It’s clearly apparent that video streaming services like YouTube, Hulu, and Netflix are all vying to compete directly with cable… Read more »

It’s The Views That Count, Right?


We’re always focused on huge numbers. Whether you jump back  to the era of worldwide multi-platinum hits, stop to ponder all that time you invested getting friends on MySpace, how holy the Like was a couple of years ago, or the current rush to get followers on Instagram, there’s always a huge focus on numbers…. Read more »

What You Need to Know About YouTube’s New Layout: One Channel


Back in November, YouTube launched a new channel-driven experience for logged-in users. This experience encourages users to subscribe and provides a feed-like experience when logged in. Ultimately YouTube is looking to build audiences. Not only do engaged audiences attract advertisers (at higher rates), but they create brand loyalty to specific channels. The long-term goal here… Read more »

Making Dollars and Sense of Copyright on YouTube


YouTube is becoming more important to the music community both in terms of marketing and revenue as well as sharing and engagement. The platform is often confused as being solely a video player. However, as YouTube grows and channel creators become more ambitious, relationships are becoming the driving force of this video machine. The traffic… Read more »