Posts Categorized: YouTube

It’s The Views That Count, Right?


We’re always focused on huge numbers. Whether you jump back  to the era of worldwide multi-platinum hits, stop to ponder all that time you invested getting friends on MySpace, how holy the Like was a couple of years ago, or the current rush to get followers on Instagram, there’s always a huge focus on numbers…. Read more »

What You Need to Know About YouTube’s New Layout: One Channel


Back in November, YouTube launched a new channel-driven experience for logged-in users. This experience encourages users to subscribe and provides a feed-like experience when logged in. Ultimately YouTube is looking to build audiences. Not only do engaged audiences attract advertisers (at higher rates), but they create brand loyalty to specific channels. The long-term goal here… Read more »

Making Dollars and Sense of Copyright on YouTube


YouTube is becoming more important to the music community both in terms of marketing and revenue as well as sharing and engagement. The platform is often confused as being solely a video player. However, as YouTube grows and channel creators become more ambitious, relationships are becoming the driving force of this video machine. The traffic… Read more »

Embrace the YouTube Culture


Last week a client related an anecdote that made me laugh and shake my head in disbelief. It went along these lines: traveling with a group of vastly-wealthy business folks, she listened as they spoke about taking advantage of YouTube’s popularity to make money. Lacking a creative bone in their bodies, these folks spoke about… Read more »