Posts Categorized: YouTube

Hone Your Craft with the YouTube Music Foundry


Earlier this year, we heard about YouTube’s new initiative to assist artists and the music industry in producing and optimizing content. The initiative is called YouTube Music Foundry and was kicked off with live recording sessions in three two-day Foundry sessions — one in Los Angeles in September, another in London in December, and most recently in New York… Read more »

Dare to “Daydream” with YouTube’s VR Platform


Last year, YouTube announced support for 360º/Virtual Reality video on desktop, mobile and the Google Cardboard viewer. It has become a popular format for creators and the $16 Cardboard headset is now more ubiquitous than any of its competitors. To keep the VR ball rolling, Google recently announced their new, high-quality platform appropriately dubbed “Daydream,” coming out this Fall. The kit… Read more »

Sharing Made Easier: YouTube’s New In-App Messenger


If you’ve ever shared a YouTube video via text message, you’re probably familiar with the auto-generated text that used to appear before a video’s URL after you pasted it into the body of your message: “Check Out This Video On YouTube: (https://www.youtube.com/watch?v=o0WZORaF7Gk)”. If you’re like me, you probably always deleted this portion so that you could add your own comment, opinion… Read more »

Capture Your Viewers’ Attention with YouTube’s Unskippable 6-Second “Bumper Ads”


How do you sell a product in six seconds? That’s the question now being posed by YouTube, as the industry-leading video streaming network introduces unskippable 6-second “Bumper Ads” this May. YouTube’s business model revolves around ad revenue, and it features three major ad types: Video ads (formerly known as “InStream” ads) are built into the video player itself and… Read more »