Posts Categorized: YouTube

Dare to “Daydream” with YouTube’s VR Platform


Last year, YouTube announced support for 360º/Virtual Reality video on desktop, mobile and the Google Cardboard viewer. It has become a popular format for creators and the $16 Cardboard headset is now more ubiquitous than any of its competitors. To keep the VR ball rolling, Google recently announced their new, high-quality platform appropriately dubbed “Daydream,” coming out this Fall. The kit… Read more »

Sharing Made Easier: YouTube’s New In-App Messenger


If you’ve ever shared a YouTube video via text message, you’re probably familiar with the auto-generated text that used to appear before a video’s URL after you pasted it into the body of your message: “Check Out This Video On YouTube: (https://www.youtube.com/watch?v=o0WZORaF7Gk)”. If you’re like me, you probably always deleted this portion so that you could add your own comment, opinion… Read more »

Capture Your Viewers’ Attention with YouTube’s Unskippable 6-Second “Bumper Ads”


How do you sell a product in six seconds? That’s the question now being posed by YouTube, as the industry-leading video streaming network introduces unskippable 6-second “Bumper Ads” this May. YouTube’s business model revolves around ad revenue, and it features three major ad types: Video ads (formerly known as “InStream” ads) are built into the video player itself and… Read more »