Bay area thrash pioneers Testament release their tenth studio album, Dark Roots of Earth, next week on Nuclear Blast, and we wanted to do something a bit out of the ordinary with the promotion of the record.
Since Testament have been building an extremely loyal fanbase since the early eighties, we wanted to find a way to engage the fans beyond just Facebook and Twitter, and to encourage them to share something meaningful with the band and each other. Enter The Orchard Marketplace‘s partner Webdoc!
Through Webdoc’s help, we were able to create a customized Testament experience in which fans can share photos related to the band. More specifically, playing off of the album’s title, Dark Roots of Earth, we asked fans from all across the earth to upload their photos of them at Testament gigs, with members of the band, holding Testament merch, etc., and so far the feedback has been incredible.
Every reply is branded with the Testament logo, album info and the hashtag #darkrootsofearth. Visit the page on Webdoc to see the app in action, but as of this writing it has seen 101 replies, 964 views, 9 likes and 6 reposts. It’s exciting to be able to bring so many fans’ physical experiences with the band onto the web in such a fun, community-oriented way. Thanks Webdoc!
Testament’s Dark Roots of Earth hits stores 7/31 (US) on Nuclear Blast. Pre-order it on iTunes.
