Frenchkiss Records decided to exploit all of these weaknesses and more in some capacity with the release of the official trailer for their new YouTube channel, FKR.TV. This new venture is a partnership between Syd Butler (Les Savy Fav, Frenchkiss Records); actor/comedian David Cross (Arrested Development); and The Orchard, and the channel aims to focus on original content, posting up to five new videos a week.
Content will include music videos, live performances from FKR artists, as well as other content from the FKR vaults. Frenchkiss Records was founded by Butler in 1999, and is home to artists such as The Antlers, Bloc Party, The Hold Steady, Local Natives, Passion Pit, and many more.
Though the channel will feature a plethora of material for music lovers, it will also roll out some original series for viewers. The first line-up will include shows such as Song of the Wild, starring David Cross, Gavin McInnes (Rooster NY, Street Carnage), Tim Harrington (Les Savy Fav, Beardo), and a handful of others, which focuses on what happens when five aspiring pop stars are dropped in the middle of the wilderness for a month — more aptly described as American Idol meets The Hunger Games, or Survivor: Musician Edition. Other shows you’ll find include This One Time…, which features short stories reenacted through puppets, and Five Questions with a Five-Year-Old, starring Ms. Lyla Butler, a five-year-old luminary who asks artists/celebrities hard-hitting questions like “What is your favorite animal?”
The music, laughs, and all-around cuteness will ensue on March 28th.