Virginie Berger is the founder of Don’t Believe The Hype (DBTH), an Artists Agency, Label and Think-Tank with an alternative artist philosophy that is always at the forefront of music industry happenings. Most recently, Virginie Berger has decided to sign up with The Orchard for her new projects including the group Manceau, Nancy Fortune, Thot, The Elderberries and many others…
Our first endeavor together begins with the debut release from Hip-Pop French band Manceau. This band from Rennes won the prestigious FAIR Award in 2011 and their debut album, produced by Tahiti 80, is scheduled for release in April 2012. While you’re waiting, you can listen to their very cool first single “Full Time Job.”
Virginie Berger has been a key spokeswoman for the ‘New Musical Industry’ via her Blog/Webzine – also called Don’t Believe The Hype – her tweets, and her various interventions on radio and at conferences. She has also been influential in the mutation of midem panels and their subject matters.
What makes this partnership even better is that Virginie chose to work with us subsequent to some meetings around The Orchard Marketplace demo session in Paris, about which she even wrote an article, which you can read here.
It has always been my feeling that the best way of helping to increase the fan base of our labels and artists is to encourage their own creativity – neither by attempting to do everything for them, i.e. the 360 degree model that takes all control out of their hands, nor by misleading them to believe that they can do everything themselves. All artists reaching a significant fan base need help and advice in extending it further, whether this involves live shows, pressing vinyl or t-shirts on-demand, or getting visibility in online areas of musical consumption such as à la carte downloads, streaming, and so on.
Many of Virginie’s insights follow this same idea of searching for the best route to help an artist’s fans find their way to what they are looking for. It might be special offers, a competition to win signed merch or concert tickets, or a place to give an opinion about the latest remixes that are still being finalized.
It’s all about interaction and that’s what makes the cookie crumble. Instead of telling people what they should like, Virginie joins us both in practice and in theory in helping people listen to their fan base first, and then actually offering fans easily-available, marketable and – how shocking [wink] – monetizable content.