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Growing The Orchard In Nashville

April 15, 2010 Industry Trends 1 Comment

Company Opens Local Office and Signs Several Clients For Global Distribution

New York– April 15, 2010 – Today, The Orchard, a global leader in music and video distribution and comprehensive digital strategy, announced it has opened a new office on Nashville’s famous Music Row.

“Nashville has always had it right; it’s about the songs,” commented Brad Navin, CEO of The Orchard. ”We hope to apply our expertise around the digital music business to deliver marketing, strategic planning and promotions to Nashville’s top independent labels, artists and publishers for success at digital retail – where it too, is about the songs!”Through The Orchard’s platform, clients can quickly deliver music and video to digital and mobile storefronts around the world, track where sales occur, and leverage The Orchard’s data analytics tools to maximize sales and promotions. Additionally, clients may tap The Orchard’s suite of services, utilizing physical distribution, retail promotions, online marketing, iPhone application creation, and song placement in film, TV and advertising.

The Orchard’s newest office in Nashville will be led by long time Nashville music veteran, David Kastle. Kastle previously served as VP of Buddy Killen Music Group (KMG), where he signed such notable writers as Holly Lamar, Vicky McGehee, Trent Tomlinson, Trey Matthews and David Chamberlain.  He started his career at Acuff Rose Publications and also founded MovieCues, an online music licensing resource to connect independent musicians/songwriters with music supervisors.

To coincide with the opening of the Nashville office, The Orchard signed an exclusive partnership with FUNL, a new venture from music industry veterans Pam Browne, Tamara Alan and Nancy Eckert.  The Orchard and FUNL will kick things off with the return of multi-platinum country recording artist Ty Herndon, whose first single “Journey On” is now available across digital retail. The Orchard will also distribute the highly anticipated full-length album with the same title on June 8, 2010.

Also signed on with The Orchard is Turnpike Music, Nashville veteran Larry Pareigis’s independent radio promotion agency, as well as Nashville 2 You (N2U), industry veteran Rick Barker’s marketing agency.  The Orchard will handle digital distribution for select clients for each company.

To commemorate the new office, Kastle and The Orchard will host a launch party on April 22nd at Nashville’s Tin Roof.

About The Orchard(R)

Headquartered in New York and London with operations in 25 markets around the world, The Orchard (NASDAQ: ORCD) is an independent music and video distributor specializing in comprehensive digital strategies for content owners. Through innovative global marketing and promotions, The Orchard drives sales across more than 660 digital and mobile storefronts in more than 75 countries, as well as physical retailers across North America and Europe. The company was founded in 1997 as a business partner that fosters creativity and independence within its global clients. For further information, please visit www.theorchard.com <http://www.theorchard.com> .

Forward Looking Statements

This release may contain certain forward-looking statements regarding The Orchard’s expectations regarding future events and operating performance within the meaning of Federal Securities laws that are subject to certain risks and uncertainties and involve factors that may cause actual results to differ materially from those projected or suggested. Factors that could cause actual results to differ include, but are not limited to, the ability of The Orchard to distribute certain products, videos and films and provide certain marketing and other services. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in The Orchard’s most recent periodic reports on Form 10-K and Form 10-Q that are filed with the Securities and Exchange Commission.

CONTACT:

Ed James

Cornerstone PR

212 652 9295

ed@cornerstonepromotion.com

Source: The Orchard

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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