Too Lazy To Read The 2013 IFPI Digital Music Report?

IFPI_LogoAs many of you may know, the 2013 IFPI Digital Music Report was recently released (all 34 pages of it). In case you do not have time to kick your feet up and soak in the various statistics pouring throughout the report, I’ve put together a cheat sheet just for you.

Note that there are several sections in this report (including digital marketing case studies and further reports on the driving forces behind the digital world). For this post, I am focusing solely on the report’s Facts and Figures.

Everyone here at The Orchard is thrilled to see digital trends on an uptick from 2011 to 2012. It’s an encouraging time to work in the digital space and it certainly allows us to look forward to a solid 2013, continuing this pattern of growth, innovation and international expansion.


  • Global Digital Revenue: 2011: 5.1 Billion and in 2012: 5.6 Billion (9% increase) which is 34% of total industry revenues
  • Download sales (both singles and albums) increased 12% in 2012 to 4.3 billion units globally which represents around 70% of global digital revenue
    • Digital album sales grew at more than 2x the pace of single tracks
    • 2.3 billion single track downloads (8% increase since 2011)
    • 201 million digital albums sold (17% increase since 2011)
  • In 2011, major international services were present in 23 countries, today they are in more than 100 countries
  • 62% of internet users use licensed music services to download music
  • Subscription services are now more than 10% of digital revenue — with 20 million paying subscribers (growth of 44%)
  • Paying subscriber numbers for subscription services increased by 44% in 2012
  • Pandora accounts for 8% of all radio listening in the US
  • Music industry recovery can be roughly attributed to 3 key factors:
    • Expansion of digital services
    • Improved quality of existing services (due, in some cases, to competition)
    • New ways of connecting


  • Physical sales decreased in 2011 61% and it is estimated that this number will reach a decrease of 58% for 2012

Performance Rights Income

  • Revenues have grown by 9.3% in 2012 to 1 billion, which accounts for 6% of the total industry revenue globally and 17.8% of global digital sales (and as much as 10% in Europe and Latin America)


  • YouTube has more than 800 million active users globally
  • 9 in 10 of the most watched videos on YouTube are music related

2012 Top Album List – Worldwide

On average 1 in 5 units of the top selling albums (21%) were bought in a digital format with 38% of One Direction’s tween contingent snatching up their album Up All Night digitally.

1. Adele 21 8.3 Million
2. Taylor Swift Red 5.2 Million
3. One Direction Up All Night 4.5 Million
4. One Direction Take Me Home 4.4 Million
5. Lana Del Rey Born To Die 3.4 Million
6. Pink The Truth About Love 2.6 Million
7. Rod Stewart Merry Christmas, Baby 2.6 Million
8. Rihanna Unapologetic 2.3 Million
9. Mumford & Sons Babel 2.3 Million
10. Maroon 5 Overexposed 2.2 Million

2012 Top Singles List – Worldwide

1. Carly Rae Jepsen Call Me Maybe 12.5 Million
2. Gotye Somebody That I Used… 11.8 Million
3. Psy Gangnam Style 9.7 Million
4. Fun We Are Young 9.6 Million
5. Maroon 5 Payphone 9.1 Million
6. Michel Teló* Ai Se Eu Te Pego 7.2 Million
7. Nicki Minaj Starships 7.2 Million
8. Maroon 5 One More Night 6.9 Million
9. Flo Rida Whistle 6.6 Million
10. Flo Rida Wild Ones 6.5 Million

*The first Brazilian solo artist in 5 decades to have a song in the U.S. Billboard Hot 100 chart AND is a client of The Orchard!




Does The Orchard service Pandora? I’d like to get my music playing on Pandora and the “physical product on Amazon” requirement is a hassle.


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