Introducing Demar, Our New Instant Star


Demar from Instant RecordsI just love being a witness to something special in the making. Sometimes, I’m an inattentive witness, only noticing a burgeoning talent at the same time as everybody else. This time… my eyes (and ears) are wide open — and yours should be, too.

In June 2012, Stephanie Demar left her hometown, the discreet and demure city of Miami (bitch), to move to London for six months, where we had the fortune of meeting her for the first time. Steph interned for The Orchard UK, assisting our local Client team and starting to build her international presence with a debut gig at The Cornershop. Last summer, she joined our New York office part-time and finally became an official Orchardite Client Manager in October. As such, she competed in our Holiday Party Battle of the Bands, blowing everyone’s mind with her version of Kendrick Lamar’s “Swimming Pools (Drank)” [not clean]. The rest, my friends, is history.

I say history because this performance kicked off an exciting chain of events which led to Stephanie signing with Instant Records, the label run by our very own Co-Founder and Chief Creative Officer, Richard Gottehrer, and which boasts a slew of amazingly talented female artists like Au Revoir Simone and Jessica Hernandez & The Deltas. The picture at the top of this post shows Stephanie debuting as Demar — simply and beautifully — at Tammany Hall the night of the signing.

The best thing about Demar‘s sound is its distinctly personal and genuine nature. Whether she’s singing an original ballad or a Montell Jordan/Big Pun/Ginuwine mashup, she’s always Demar — and that’s something you just can’t teach. 

We’re so excited for what lies ahead for Demar, and we can’t wait for you to hear it, too. In fact, here’s a taste right now with a demo of “Fire:”

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