The Orchard’s Sync and Licensing department is proud to announce the creation of our Latin Music Sync division. Working with an in-house team of Latin music specialists, Latin Sync will identify and establish new relationships with major brands and entertainment properties to provide our Latino and Latin American clients with enhanced services for creative song placement and bilingual licensing help.
The sync department has seen recent success, scoring major Latin song placements in the television shows Orange is the New Black, Legion and Su Nombre Era Dolores, as well as in the films El Silencio de Viento and True Memoirs of an International Assassin. In showcasing the breadth and variety of our extensive Latin catalogue, Latin Sync will tap into a growing industry recognizing the importance of multicultural marketing and branding that reflects the cultural nuances and diverse needs of Latino and Latin American consumers.
The Orchard’s interest in the Latin music market is not a recent phenomenon. Over the last five years, The Orchard has acquired several Latin catalogs including the legendary regional Mexican label Joey Records and Premium Latin Music, home to the Kings of Bachata, Aventura. Whether we are developing our successful Radial Latinoamerica playlists, producing Billboard Award-nominated digital and physical assets such as Todavía Me Amos: Lo Mejor de Aventura, or creating multicultural interactive marketing campaigns for Latin artists, The Orchard proves it’s growing dominance in an evolving Latino and Latin American music marketplace.