The Marketplace Presents: iPluggers

iPluggersPlugging — it’s a word we often hear in relation to promoting something, recommending it, giving it your stamp of approval. iPluggers does just that for your music, and it does it all around the world.

With a 100% airplay guarantee (or your money back), iPluggers provides the platform for you to pitch your music to more than 30,000 radio stations of all genres and all types, including AM, FM, satellite, internet, and more. You can create an artist profile (or online airplay kit) on which to share and promote your tunes in minutes by following the steps below:

  • Install iPluggers through the Marketplace on the artist of your choice, and select a profile name for your iPluggers page (typically the name of your artist or band). Enter a contact email address on which you can be reached and click Submit.
  • On the next page, select “add a new release for worldwide plugging.”
  • This is where it gets interesting. First, choose what kind of release you’ll be plugging (Single, EP or Album). Then, choose a release cover from the pre-populated drop-down menu or upload a new one. Select the title of the release, confirm the artist name and add any featuring artists if needed. Choose the tracks you’d like to promote and click Next.
  • Once your tracks have been imported, you can choose up to three genres you’d like to target. You also have the option to carve out territories you don’t want to plug your music to. Optionally fill out release information to give radio stations some more background on why they should plug your release and click Next.
  • The last step before submission is completing your track information. While The Orchard provides a handful of iPluggers’s required metadata, there will still be missing fields. To fill them out, click on Edit Track Details and go through the fields to confirm pre-populated metadata and fill out what’s missing, such as Composers/Writers, Publisher and Song Genres. Click Submit.

Now iPluggers will review your release before approving it to plug. This can take up to 5 business days, and you’ll get a notification as soon as they’ve given it the green light. Once your release has gone through iPluggers’s system, you’ll get to set a plugging date, after which all radio stations subscribed to the genre you chose to plug will receive your release. To increase the likelihood of your release getting picked up, we also recommend that you complete your Artist Profile. Many fields will already be completed thanks to the app’s integration with our API, but you’ll need to tweak it to make it just right for iPluggers.

Track your releases by clicking on the Results menu and download reports for your plugged tracks by clicking on the corresponding link. You’ll be able to track the artist, song, radio station and country as well as when said radio station downloaded your track. Additionally, you can receive airplay feedback (so you know exactly what music programmers, DJs, etc. will do with your release) and interview requests from radio stations. Plays can be tracked via the usual SoundExchange/CMJ/MediaBase channels.

As Next Big Sound shared recently, and against popular belief, radio spins continue to positively impact track sales. Now that you have it all laid out in simple steps, there’s no reason you shouldn’t take advantage of that extra push to bump up your sales!

See below for a more in-depth demo on how to get your music heard around the globe:

iPluggers is available via The Marketplace. Find out more about them, including special pricing for The Orchard’s clients, on their One-Sheet.


Diana Wollach

Hi Tony, pricing for Orchard clients is listed on the one-sheet, link here and also at the bottom of the post. Let us know if you need anything else!

Richard John

What a great opportunity for independent artists and record labels! Would love to use this service in 2013! Thanks for sharing this information.

Rymatica Recordings

iPluggers support

Hey Pocho,

If listeners like what they hear, they can decide to buy the track(s).
Our experience is that our plugging indeed translates into more sales.
However, radio promotion should go hand-in-hand with other marketing efforts.

Secondary, airplay results into royalties from airplay.


Hi there

What criteria are you looking for regarding the tracks – is it production quality, content, artist popularity or do you lead more towards a specific genre fit – or is it based on how many tracks you have going out at a certain time?

Are there any hints you can give a label to have the best opportunity for the release to be accepted?

I have great artists that will be getting top international level production for their tracks so it would be great if you could give us some hints :-)

Thank you!!

iPluggers support

Hi Cindy,

Our A&R department will listen to a release to determine whether it is suitable for airplay, if the right plugging genres are selected and if the iPluggers airplay profile is complete and professional.

Mostly we listen to the production and recording quality.

For more specific feedback on your tracks, feel free to contact us via
Our head of A&R will give you detailled feedback on whether or not it can be plugged.


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