In September indie rapper Mr. Lif announced that he would be recording and releasing his newest solo album track-by-track, using current events such as the presidential election and economic crises as his inspiration, and releasing a new track every three weeks starting September 23rd and winding up just as the nation swears in our next Commander in Chief.
So far Lif’s unleashed two new singles – “I Heard it Today” and “The Sun” – and two free tracks – entitled “Presidential Report, Vol. 1” and “Vol. 2”. His third single, “Welcome to the World,” is scheduled to hit digital stores on Election Day, November 4th. And the full album, also entitled I Heard it Today, will hit stores on Inauguration Day, January 20th, 2009. Lif’s also been broadcasting the process from his own I Heard it Today News Network throughout all of this, giving fans a direct look into the recording process. The Daily Rind caught up with him to talk about the project.
Why did now seem like a good time for I Heard it Today ? Did you conceive of this album due to the current political climate, or is this something you’d been thinking about for a while?
The album came about because I feel that this incredibly unique and important era in human history should be documented. Of course there’s lots of press about the housing crisis, energy crisis, and many of the other adversities we face. I’m just doing this in my own way.
You have an online show called I Heard it Today News Network. What news outlets do you tend to follow? Have there been any that you’ve been especially following during this election?
I’ve been keep my ear to as many news circuits as I can, so I know what’s being pumped into the collective consciousness of the people. The “I Heard It Today News Network” is usually just a means for me to update my fans on the development on the album and other things that are going on with me. If I choose to address politics on there, I’ll cover some issues from time to time.
You’ve been going out of your way to be in direct contact with your fans throughout the recording process. Why do you feel it’s important to be so connected to your fans through your I Heard it Today News Network, your MySpace page, etc?
I appreciate my fans. Keeping in touch with them fuels my efforts even more. People share their stories of
hardship as well as their triumphs. They voice their opinions and we discuss things whether we agree or disagree. My fans have largely shaped the “I Heard It Today” album, and I’m hoping the work I’ve done will make them even more proud to support me.
What’s the most interesting/important thing you’ve heard today?
I’ve heard mixes of my record. It’s due in 2 days, so all my time is dedicated to fine tuning.