The last time we checked in with Myxer, they had recently launched a new streaming radio platform called Myxer Social Radio. At the time, we took a look at the service within the context of a larger growing trend of ‘making music more social.’ Would this new entrant rise to become a real player in the field?
Well, since their launch in late 2011, Myxer Social Radio appears to be making a habit or racking up achievements and milestones left and right. 150,000 users within 7 weeks of launch? Check. Named one of ‘The Best Apps of 2011‘ by Rolling Stone? Check. Recent recipient of the MTV O Music Award for ‘Most Addictive Social Music Service?’ Check!
Today, Myxer Social Radio is quickly coming up on the 1.5 million mark for app installs, and in recent months, Myxer Social Radio has rolled out 2 new interactive programming features. Both “Inside the Artist Studio” and “Indie Spotlight” give artists the ability to showcase and promote their latest songs while chatting with their fans in real-time — a first for any streaming radio service.
Of course, it should be of little surprise to anyone that this service has had such a trajectory. Myxer itself has been a well-established destination for mobile content for years and it’s only natural that their foray into the streaming radio market would be met with this kind of enthusiasm and success. As a distributor, The Orchard is proud to be partners with such an innovative service; as fans of independent music, we are all extremely excited for the future of Myxer Social Radio.