Over here in the Physical department at The Orchard, the sales reps are privileged to rep CDs from some of the finest musicans and DJs in the world. When a legendary DJ like DJ Premier is in the house to discuss his latest project, you best believe we’re paying attention! And we’re always happy to see someone like RJD2 pop by too. In 2012 so far, we’ve sold and marketed old school legends ranging from Premo to Pop royalty Dionne Warwick, from Rock & Roll Hall of Famer Dion to Mr. Worldwide himself, Pitbull, with his first collection of Original Hits. Of course, Pitbull’s booty shakin’ dancefloor anthems have their roots in both the Miami bass scene and his earliest mentor Luke and the Southern crunk beats popularized by his early producer and collaborator Lil Jon.
EDM, or Electronic Dance Music, is constantly evolving and morphing into the latest flavas. Somewhere in the mid-2000s DJ Diplo picked up on a Brazilian Dance craze, Baile Funk, the latest crossover music rockin’ all the favela (communal Brazilian shanty town) parties in the working class neighborhoods of Rio De Janeiro. Of course Diplo has gone on to become a superstar DJ and producer and spread the Brazilian funkiness everywhere he went in the States. Meanwhile back at The Orchard Sales department, Comrade Xão was working alongside some of the very same original sales reps who first blew up Pitbull, Lil Jon and Ying Yang Twins to gold, platinum and multi-platinum status. The Orchard got busy releasing greatest (or Crunkest) hits compilations from all three artists while Comrade Xao played parties in Brooklyn and visited the favelas of Rio to check out the party scene first-hand and show the locals his latest fusion of all of these influences. After a few close encounters with the machine gun toting favela security forces and the equally feared local polícia, Chris brought back his newly added Rio street knowledge to his mixes in New York.
And so it is with great pride that The Orchard Physical Sales department can now say, “we not only sell great music, but make it as well!” Ok, we know what you’re thinking…. sure, some of the reps have played in bands with label deals before and can rock a fierce, power chorded version of the Kinks “Father Christmas” at The Orchard Christmas party. Not what we’re talking about…. 5 minutes of fame on a small stage. Nah, Comrade Xao is rocking a complete full album release here, featuring some of Rio’s hottest MC’s over cutting edge Baile Funk/Trap beats and he’ll be hitting the sunny streets of Rio just in time to unleash Favela Trap for its December 12 street date. Check for it at your favorite online retailers and don’t take our word for it. Listen to Rio’s own DJ Wooles (Apavoramento Sound System): “DOPE!!! This style will bring a fresh air to baile funk overseas.” And…. “There is only one release this year that I have been looking forward to for so f*&%#in’ long: DJ Comrade’s Favela Trap,” straight from the mouth of Dutch wonder kid and producer Munchi (Selegna, T&A, Mad Decent).
We see new releases come and go all the time over here. But fresh Dance music is like awesome fresh coffee, the real stuff hard is to find. Now you know!