Premium Latin Joins Forces with The Orchard

250293_218040084886463_379335_nSince the Billboard Latin Music Conference is well underway, we thought now would be the perfect time to let you in on a bit of news: we’ve just picked up the entire Premium Latin Music catalog! And what an amazing catalog it is.

First off, let me give you a rundown on the label. Franklin Romero founded the powerhouse back in 1996. It’s home to mega urban Bachata group Aventura — yep, King of Bachata Romeo Santos‘ former band. The label has been fostering new talent from the Dominican Bachata world since it began, so you can bet there’s going to be plenty more to come.

So where do we fit into all this? Well, we’ll be the go-to’s for all Premium distribution, marketing and any other artist services they’ll be needing. We’ll be pushing out releases from their fabulous (500+ song) roster, as well as putting out all new releases from the label.

For more info on the deal, be sure to read our official press release and Billboard’s press coverage. Welcome to the family, Premium, and let’s get this party started!

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(L to R) The Orchard’s Brad Navin, Jason Pascal and Premium Latin’s Franklin Romero, Jr.

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