Even if you did not attend SXSW, you must have heard about the giant Doritos vending machine/stage, free BBQ via pedicabs, homeless hotspots, The Boss’ “you can do it” keynote or at least, A$AP Rocky’s do-rag.
No? Well it’s easy to lose track of what’s going on at SXSW and cut through all the noise, so I’ve put together some documentation of what The Orchard crew was up to for SXSW 2012.
Some members of our team arrived for Interactive to touch base with some of our tech partners and fellow nerds. Among the many were our friends at Webdoc, Fanbridge, Topspin and Rdio. We hit up some panels, tried to squeeze into the Al Gore + Sean Parker keynote and checked out the Google Village whenever we had a spare moment.
The Music Fest brought us together with loads of our clients and we did our best to get out to as many shows as we could, namely, Cleopatra Records‘ Blackburner’s mind-blowing set, Lefse‘s lovely showcase, Volcom‘s beerfest and metal mania, Barsuk‘s stellar jam sesh and MANY more. Not to mention IODA’s day party with some of our favorite buzz bands taking the stage. The Orchard’s Day Party with Radical Dads, Arms, Scoundrels, Races, Vintage Trouble and Rhett Miller had us enjoying every minute of the day on Friday along with free tacos and beer at Parkside in Austin (PICS HERE). Also, we were thrilled to host the event alongside our sync department who announced their new venture, Concentrated Music.
This only touches on all of our festivities at SXSW but we do want to thank everyone who attended The Orchard’s Day Party and all the amazing showcases hosted by some of our favorite labels. Signing off with some of our staff favorites from SXSW 2012 (Poliça and Vintage Trouble took the top):
Nick Gordon: “Poliça and Hospitality”
Rachel Freiman: “VINNTAGEEE TROUBBLLEEEE. If you want to see some of the action, see the proof of the party on our FB page.”
Jaclyn Ranere: “Tough to choose between Ramona Falls and Dan Mangan. I liked Dan Mangan so much at the IODA Day Party that I went and saw him at the Arts & Crafts showcase! I loved Ramona Falls’ first album and try to see them whenever I can.
Mollie Brown: “Races’ stripped down set at The Orchard showcase and Poliça at Red Eyed Fly on Wednesday of music.”
- best band i accidentally stumbled upon: stepdad
- best band i had heard of, but never actually listened to before sx: ruthie foster
- best band that i’ve seen a million times, and still can’t get enough of: love language
- best band that i had yet to see live, and loved their record: war on drugs
- best live performance from someone i work with: vintage trouble
- people that i wish i had seen and did not: cloud nothings, grimes, jay-z, rick ross, & lil wayne
Rob Schustack: “Any band that can get me crouching down on the ground in an effort to get ‘a little bit softer now,’ a la Otis Day & The Knights, is a winner in my book. Therefore, Vintage Trouble was hands down my fav SXSW live show.”
Chris Duncan: Givers. I saw them headlining The Chevrolet Sound Garage (!) at 12:45am on Saturday night/Sunday morning. Good times. [Fun fact - Scoundrels singer used to be a roadie for them, as they became friends while recording their debut album in Lafayette.]
And from our resident critic… Jaclyn Bertsch:
- Cloud Nothings (Carpark Records) - “I LOVE this band and LOVE this record (Attack on Memory). Caught them at 1 am @ 512 Rooftop. AMAZING. Such a packed, little, perfect, sweaty room with nothing but the open sky above. So good!”
- War on Drugs (Secretly Canadian) – “Caught them at the Secretly Canadian showcase. I’ve also never seen them live before. Instant fan, so good! Added bonus, the free custom ice cream sandwich I split with Nick Gordon. We got chocolate chip and vanilla. It was very good, but in retrospect we could have been a bit more adventurous.”
- Torche / Riverboat Gamblers / Valient Thorr (Volcom Entertainment) – “I am listing these all together as they were all amazing at the Free Beer Party @ Jackalope. Mike (Gamblers) performed the entire set on the bar – stealing people’s drinks and breaking lamps with his head. The room was wall-to-wall with actual fans dancing up a sweat and losing their heads, super fun. And Torche brought the hypnotizing meaty riffs and super fun jams they are loved for. And Valient Thorr were a total party!”
- Lee Fields & The Expressions (Truth & Soul Records) – “First time seeing the gentleman extraordinaire and his swoon worthy band. Caught them at the Carson Daly show @ Red 7. Age has nothing on Lee – the energy his gives to the crowd and what he pours into his live performance should be a lesson to the young pups. I can’t wait to see it on air!”