Bonjour! I hear we have you to thank for the amazing French translations on our website and Workstation… Aside from that, what the #&@$ do you do?
It’s one of the advantages of being a French native; I can speak and write quite good French, but on the other side I think I will keep all my life an incredible French accent in English…
Apart from translating a lot of things from English to French (blurbs, contracts, Facebook ads…) and also translating on the other side from French to Frenglish, I work on a daily basis with around 30 French-speaking labels from France, Switzerland and Belgium, helping them with the Workstation, metadata, digital strategy, release date, pricing, Spotify playlists, presenting their releases to our retail team, helping them to get an EIN from the IRS, …
On the other side I also try to help our bands and artists from all over the world to get a better set up in France by talking with their labels, French agents, French indie PR, journalists… I write the French monthly newsletter (en français!!), which is sent to 400 people in the French business, as part of this process. The other goal is to accelerate The Orchard’s notoriety here in France and it’s already progressing as people start now to pronounce our name correctly instead of Ze Orkard!!
I dunno… Ze Orkard has its appeal… never underestimate the power of the French accent on the rest of the world!
What kind of labels do you work with?
I have so far a quite large range of labels and music, from Classical music (Alia Vox, Claves, Saphir, VDE-Gallo) to French catalog (Isis, RDV Digital — one of our biggest catalog labels) but also international catalogs (Plaza Mayor), Relaxation music (Fonda-Mental), Brazilian music (Urban Jungle — big up to Olivier de Simone!) and we just signed recently with some labels representing exciting new French Acts (DBTH, Deaf Rock Records). I try to do my best to help sign more great French music, talking regularly to many producers, managers, agents and promoters I met when I was previously working at French indie label naïve for 10 years.
In a few words I’m the French guy in the French office trying to help The Orchard’s Frenchyfication.