Posts Tagged: boyz II men

Case Study: Boyz II Men “TWENTY”


Goals When Boyz II Men first approached The Orchard through MSM Music Group/Benchmark Entertainment about releasing their latest album TWENTY, the goal for this North American campaign was to capitalize on the group’s legendary status and tremendous stature and make the world aware of them as a modern brand coming out with a new album, not just… Read more »

A Day In The Life of The Orchard Ops


Just in case you had no idea, the Operations team at The Orchard has been on a serious tear recently. We’ve been working extra hard to get all that great content out to stores across the world, and dotting all the Is and crossing those Ts wherever necessary to ensure everything is in tip-top shape…. Read more »

Boyz II Men Top The Billboard Charts


When Boyz II Men first approached The Orchard through MSM Music Group/Benchmark Entertainment about releasing their latest album TWENTY, the goal was to capitalize on the group’s legendary status and tremendous stature and make the world aware of them as a modern brand coming out with a new album, not just a 20th anniversary record. Key to this was… Read more »

Boyz II Men Release New Album “TWENTY” Through The Orchard via MSM/Benchmark Entertainment Partnership


Earlier this year, The Orchard partnered with the Diamond-selling, multiplatinum Grammy Award-winning group Boyz II Men to release the new album TWENTY. The double CD album set, released on October 24 on the act’s own label, MSM Music Group, with partners Benchmark Entertainment, celebrates its two decades in the music industry. TWENTY is the group’s first U.S. release… Read more »