Posts Tagged: College Marketing

What The #&@$ Do You Do, Allison?!?


Allison Ullrich Manager, College & Lifestyle Marketing Joined The Orchard in January 2012 As the head of our nationwide College Marketing efforts, what the #&@$ do you do Allison?!!? The Orchard’s College Marketing Team is comprised of 10 college students who are located in NYC, Boston, Chicago, Philadelphia, Austin, Minneapolis, Denver, LA, Seattle, and San… Read more »

Case Study: Jacob Collier “In My Room”


GOALS The term “prodigy” is thrown around pretty often these days when speaking about young talent. However, when Quincy Jones calls you one of his “favourite young artists on the planet,” you have the real deal on your hands. This is precisely the case for jazz multi-instrumentalist Jacob Collier. Launching his career on YouTube, Jacob… Read more »

Case Study: Oddisee Fights “The Good Fight”


GOALS D.C.-based Hip-Hop artist Oddisee decided 2015 was a good year for an album, his sophomore project The Good Fight to be specific. For the US-based digital and physical marketing campaign surrounding the release, out on Mello Music Group, we knew we’d have no trouble getting people excited about the album drop. Through forward-thinking marketing… Read more »