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Royce Da 5’9 Reaches New Heights (And A New Audience)

phpThumb_generated_thumbnailjpgIf you watch MTV’s Washington Heights, you may have heard Royce Da 5’9 in Episode 9 of the new reality teen-drama series now rounding out its first season. Set in the series’ namesake Upper Upper West side slice of Manhattan, the show follows nine youth who each have their own dreams and aspirations after high school, but are bonded together by the neighborhood they call home.

The inclusion of “Count for Nothing” in S1E9 also came with an opportunity to feature it on MTV’s Soundtrack Blog, the network’s new platform created for viewers to connect with the music in the shows they watch. Full tracklistings, links to artist pages, curated spotify playlists, and even free downloads of featured tracks make music discovery an integral part of the user experience surrounding programs even after they have aired.

Hopefully more networks will follow MTV’s lead, providing full immersion into the world of a show and creating something for viewers to continue engaging with long into the future after series end or fads change. Here at The Orchard, we’re proud to be a part of soundtracking that future.

Catch up on Washington Heights, including full episodes, clips, and of course, complete tracklistings for every episode on MTV’s site.

Sometimes They Stream Albums: The Raveonettes Offer Free Glimpse Into New EP

September 23, 2008 Artist News No Comments

The Raveonettes unveil the second installment in their digital-only EP series this week, with the release of Sometimes They Drop By . The Danish noir-rock duo made headlines earlier this month after surprising fans with a free remix EP to kick off the series, designed to follow up this year’s critical smash, Lust Lust Lust , with new perspectives and heretofore untouched aesthetics. Sometimes is streaming in full over on AOL Spinner.

ALBUM : The Raveonettes Remixed EP

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