Posts Tagged: Facebook

College Student Listening Habits 101


Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better target college students in our promotions. Our College Marketing Representatives were asked… Read more »

Digital Advertising: Clicks Are Not a Measurement of Success


Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness. Why would someone click on… Read more »

Share The Love Not The Post


Picture this: You’ve just posted a picture to Instagram with the caption “Thank you all for coming to the show last night. Manhattan, you’re next.” You decide to share this post to your Facebook and Twitter as you usually do. Then you take a minute to look at your Twitter to see the post shows… Read more »

The Full ‘Story’ Social Media Breakdown


With Snapchat, Instagram and Facebook all enabling Stories, it can be a daunting task to determine which is the best to use when reaching out to fans. Below is some information that may help you decide which Stories work best for you and what sets each apart: Facebook Stories Facebook is the latest app to roll out Stories to users…. Read more »