As both technology and consumer psychology change at a breakneck speed in today’s music industry, record labels and their artists face an increasingly difficult challenge keeping pace. More and more fans are consuming incredible amounts of music, but the way in which they’re engaged and retained has changed. Long story short, it’s more important now than ever for artists to interact with their fans and more importantly, reward the super-fans.
This comes as no surprise to Cisco Adler, one half of Shwayze & Cisco and CEO of Bananabeat Records. Cisco and Bananabeat Records have become experts at creating a lifestyle brand that engages fans far beyond the artists and music they love. With partnerships with New Era hats, Oakley sunglasses, Rumbatime watches, Cellairis phone accessories and other companies, Adler has been able to match his label’s music style with the perfect brand demographics, increasing exposure for both parties along the way. In addition, Adler is on the ground with his fans, constantly interacting with them on his Twitter and Instagram accounts.
This summer, Adler will release a series of releases under the title “Aloha” in July and September, perfect for an artist that radiates summer nights and beach vibes from Waikiki to Malibu. With a pop-up shop in July in Malibu, new Bananabeat brands partnerships and personal fan-rewarding campaigns with Pledge Music, Moontoast, Social Toaster, and Gumroad, “Aloha” will be sure to resonate long after beach season ends.