We all know the key to Instagram is an engaging composition that tells a story but, beyond the basics, how can we make our content stand out amongst a constantly changing sea of posts? Here are six easy steps within Instagram to instakick any post up a notch: Adjustment When taking a photo your hands… Read more »
Musicians: Use Our Pinterest Starter Guide & Get Pinning
Pinterest, the photo sharing site that allows you to ‘pin’ images to virtual boards, recently announced it has hit 150 million monthly users. That’s an impressive 50% more than last year and what’s more, 40% of these new users are men — quite a big deal for the platform, which is known to be heavily female-based. In addition, Pinterest noted that… Read more »
Case Study: Sabaton “The Last Stand”
GOALS If you take a look at the picture above, you’ll notice a few things about Sabaton [Nuclear Blast]. First, these dudes are obviously a metal band. Second, you can deduce from this image that Sabaton is entirely and wonderfully epic in every sense of the word. The band’s August 2016 release The Last Stand… Read more »
Introducing Nikoo Sadr, Interactive Marketing Manager, UK Hey all, I’m Nikoo, joining The Orchard team as Interactive Marketing Manager in the UK. Previously, I was head of Digital Marketing training at Music Ally, where my over-excitement about great marketing campaigns led me to also write the “campaigns” section for Music Ally’s digital marketing magazine Sandbox.
Case Study: Nothing “Tired of Tomorrow”
GOALS Nothing is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on fan interaction to promote the band’s second studio release, Tired of Tomorrow [Relapse Records]. Through social media tactics that emphasize pop culture… Read more »