(Just to get in the mood, while I’m writing this, I’m listening to our Don’t Mess With Texas SX+Orch Sampler on Rdio. I recommend you do as well while you read this post. Its also up on Spotify AND Amazon!)
We’re talking SXSW here. No other festival in the world has Europeans Facebooking about breakfast tacos and Shiner Beer three months before their arrival. Nor can any other festival compete with the charm of the beloved Austin, Texas. Austin Hippies and Hipsters unite. If you’re not a Hippy or Hipster, you don’t even care – you’re in Texas, in March, and it’s 70 degrees. Not to mention you’re listening to an unmatchable variety of artists out of 2K buzz acts from around the globe.
That said, we can’t forget that it’s not all play. SXSW hosts a ton of amazing panels and educational events that reflect the side of SXSW that reminds us that we mean business, too. We have some of our very own staff members getting their panel on at SXSW this year:
Bring your questions and notepads as you’re bound to learn something from this crew!
This year, on the heels of some exciting news (did you hear?) we’re lucky to be joining our friends from IODA for their Day Party on Wednesday March 14th at The Red Eyed Fly. They’ve got a killer line up with the likes of The Oh Sees, Dan Mangan, Ruthie Foster, Y La Bamba and many more. Check out IODA’s Free SX Music Sampler here.
The Orchard and IODA have always shared the same DNA: we build technology to empower the people and companies that create the music and films that we love. We were both born out of digital, way before digital was a meaningful business to most others, so we were (and still are) highly focused on creating efficient and effective distribution platforms.
Our singular goal is, and always has been, to provide high value and impeccable service to our clients. On a macro level, we recognize that we have a responsibility as advocates for independent content creators, and we will continue to be a voice and a force to ensure their needs are addressed. We’ll continue to create more products and services around distribution, marketing and sales to benefit our clients.
Richard Gottehrer, co-founder of The Orchard, loves to remind us that our tagline during our early years was “A Place To Grow.” As we started working with larger independent labels we dropped the tagline (although Richard will argue that even the most sophisticated of businesses still has room to grow), but we’ve never stopped growing the opportunities for our clients. We want our clients — new and old — to have better opportunities to grow their audiences and businesses, which will enable them to spend more time making music, music videos and films.
The Orchard will continue to be a pioneer and a devoted partner to our clients as we combine these two great companies.
