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iTunes Does Indie

IndieAs you’ve no doubt noticed by now, and as we’ve previously reported to you, iTunes in the U.S. has been making some changes. An addition we at the Orchard are especially excited about is the brand spanking new Indie genre page!

Run in much the same way as the New Artists page, the Indie page looks across genres for the latest and greatest of music in the Indie sphere, with feature placements editorially selected by iTunes. In the past few weeks, a wide range of Orchard artists have been featured, including Mello Music Group, Lightouts, Evans the Death, Young Guv, Karl Kling, Say Lou Lou, Strange Names, Pale Honey, Lee Fields & the Expressions and more!

You can use the “Indie Releases by Genre” link to break down further into Indie Electronic, Indie Rock, Indie Hip-Hop, Indie Dance and Indie Pop. You’ll also find sections on the page for hot tracks, pre-orders and new artists that you may want to check out.

We are loving this page at The Orchard and think you will too. Go check it out by using the drop down genre menu in the iTunes music store. If you have any questions about any of the recent changes at iTunes, please don’t hesitate to reach out to your client manager.

The Orchard Chart Toppers: February 2015

The Orchard Chart Toppers

February continued to display some chart topping prowess from our labels and artists, and as always, we love taking the time to give them a shoutout for their awesomeness. Highlights from February include the inimitable Torche (have you played their game, Torche vs Robots, yet?), the supergroup Revolution Saints and their self-titled debut, Dangerbird Records’ Butch Walker, who snagged a #1 New Artists spot on Billboard and a whole lot of other placements, and the Norwegian Folk artist, Tønes. On the film front, Minecraft: Into The Nether is still making itself known week on week, and the moving Documentary Point and Shoot snagged a #1 spot on iTunes’ Top Documentary Movies chart in the U.S.

Well done, folks!

WEEK ENDING MARCH 1, 2015

Billboard Top 200 Albums
#133 — Torche: Restarter (Deluxe Edition) [Relapse Records]
#198 — Revolution Saints: Revolution Saints [Frontiers Records]

Billboard Current Albums
#56 — Torche: Restarter (Deluxe Edition) [Relapse Records]
#84 — Revolution Saints: Revolution Saints: [Frontiers Records]

Billboard Top Album Sales
#61– Torche: Restarter (Deluxe Edition) [Relapse Records]
#99 — Revolution Saints: Revolution Saints [Frontiers Records]

Billboard Independent Albums
#13– Torche: Restarter (Deluxe Edition) [Relapse Records]
#17 — Revolution Saints: Revolution Saints [Frontiers Records]
#27 — Black Star Riders: Killer Instinct [Nuclear Blast]

Billboard Tastemakers
#11 — Torche: Restarter (Deluxe Edition) [Relapse Records]

… Continue Reading

Can’t Get Enough of Butch Walker

ButchWalkerAfter welcoming Dangerbird Records to The Orchard family, I think we can speak for the whole team when we say we were very excited to work with the label’s extensive and acclaimed catalog, starting with the multi-talented Butch Walker.

As soon as we heard Butch’s Afraid Of Ghosts was to be our first release with Dangerbird, we digital retail marketing folk jumped to promote it to our accounts. As a singer/songwriter titan deeply rooted into Rock and Roll’s rich soil, Butch really lets his music speak for itself, weaving intimate stories of love, loss and life into a unique tapestry of lyrical imagery. This recipe resulted in a massive amount of coverage of the album its first week in stores, and ultimately a spot at #1 on Billboard’s Top New Artist Albums chart.

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The Orchard Chart Toppers: January 2015

The Orchard Chart Toppers

We’ve kicked off 2015 strong with some excellent releases and films getting themselves noticed. It’s always a pleasure to give them a tip of our hat in these monthly posts. January’s highlights include epic supergroup Sweet & Lynch, which reunites Michael Sweet (Stryper, Boston), George Lynch (Dokken, Lynch Mob), James Lomenzo (White Lion, Megadeth) and Brian Tichy (Whitesnake); Danish Hip Hop favorite L.O.C. and his killer EP, Grand Cru – Musik Inspireret af Livet  (which translates to “music inspired by the life”); the Horror/Thriller Preservation, which The Orchard picked up back in September last year,  and Minecraft: Into The Nether, a gripping documentary around the most popular video game on YouTube.

See ya back next month for more film and music Chart Toppers around the world!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING FEBRUARY 1, 2015

Billboard Top 200 Albums
#120 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Top Album Sales
#61 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Current Albums
#59 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Independent Albums
#15 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Hard Rock Albums
#6 — Sweet & Lynch: Only To Rise [Frontiers Records]

Denmark Official Albums Charts
#8 — L.O.C: Grand Cru – Musik Inspireret af Livet [Liam O’Connor t/a Quarterback Entertainment]

iTunes Top 200 Albums
#163 — Sweet & Lynch: Only To Rise [Frontiers Records]

iTunes Denmark Top Albums
#4 — L.O.C: Grand Cru – Musik Inspireret af Livet [Liam O’Connor t/a Quarterback Entertainment]

iTunes Russia Top Albums
#13 — Obe Dve: Doch Rybaka [Trendy Lab]
#16 — Various Artists: Soyuz 55 [Studia Soyuz]

iTunes Ukraine Top Albums
#5 — Океан Ельзи: The Best Of [Gogol BL]
#6 — Океан Ельзи: Земля [Gogol BL]
#7 — Grigoriy Leps: The Best (Deluxe Version) [Nikitin]
#8 — Ivan Dorn :Randorn [First Music Publishing]
#17 — Ляпис Трубецкой: Матрёшка [Soyuz Music]

iTunes Czech Republic Top Albums
#4 — Aneta Langerova: Na Radostii [Supraphone]

iTunes Top Documentary Movies US
#3 — Minecraft: Into the Nether [The Orchard]
#20 — Rich Hill [Dinky Pictures]

iTunes Top Independent Movies US
#17 — Minecraft: Into the Nether [The Orchard]

iTunes Top Documentary Movies CA
#4 — Minecraft: Into the Nether [The Orchard]
#9 — Ride: World Elements [Four Oh Four]
#10 — Slednecks 17 [Slednecks Inc]
#16 — Shred Bots The Movie [AWSM LLC]

iTunes Top Sports Movies CA
#3 — Ride: World Elements [Four Oh Four]
#4 — Slednecks 17 [Slednecks Inc]
#7 — Shred Bots The Movie [AWSM LLC]

iTunes Top Documentary Movies UK
#1 — Ride: World Elements [Four Oh Four]
#8 — Minecraft: Into the Nether [The Orchard]
#20 — Days of My Youth [Red Bull Media House]

iTunes Top Sports Movies UK
#3 — Ride: World Elements [Four Oh Four]

iTunes Top Independent Movies UK
#7 — Minecraft: Into the Nether [The Orchard]

iTunes Top Documentary Movies AU
#3 — Minecraft: Into the Nether [The Orchard]
#4 — Ride: World Elements [Four Oh Four]
#6 — Moto 6: The Movie [The Assignment Inc]
#14 — Prime Wake Movie [BFY Productions]

iTunes Top Sports Movies AU
#1 — Ride: World Elements [Four Oh Four]
#5 — Moto 6: The Movie [The Assignment Inc]
#10 — Prime Wake Movie [BFY Productions]

iTunes Independent Movies AU
#5 — Minecraft: Into the Nether [The Orchard]

… Continue Reading

Meet The Spanking New $5.99 Feature at iTunes US

January 29, 2015 Featured News, Marketing No Comments

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As you’ve probably noticed by now, iTunes has made several changes to the store in the US. One addition you may want to participate in is the $5.99 Albums feature. You will see this feature as a slider on the Music Main Page and as bricks on each of the genre pages. If you’ve been wondering how you can have your titles featured in this campaign, look no further!

Any album with a retail price of $5.99 on iTunes is automatically eligible for placement in the $5.99 sale. The bricks on the genre page will of course require that a title be in that genre to be included. The slider on the Main Page will change to a different genre every week. iTunes has provided the schedule through to the end of March, so check in with your client manager to find out more.

Although any title with a retail price of $5.99 is eligible for this feature, it is entirely programmed by sales velocity. Placements within are not pitched for, and there is no editorial component. This means that if you have priced an album to surface in this feature, you will want to be doing everything to drive traffic to iTunes and push up those sales!

Keep this new feature in mind when you want to campaign a title — if your artist is on tour, you have catalogue pieces to highlight around a new release, or any reason you may want to place a title on sale. But don’t forget to support from your side as well!

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