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Meet The Spanking New $5.99 Feature at iTunes US

January 29, 2015 Featured News, Marketing No Comments

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As you’ve probably noticed by now, iTunes has made several changes to the store in the US. One addition you may want to participate in is the $5.99 Albums feature. You will see this feature as a slider on the Music Main Page and as bricks on each of the genre pages. If you’ve been wondering how you can have your titles featured in this campaign, look no further!

Any album with a retail price of $5.99 on iTunes is automatically eligible for placement in the $5.99 sale. The bricks on the genre page will of course require that a title be in that genre to be included. The slider on the Main Page will change to a different genre every week. iTunes has provided the schedule through to the end of March, so check in with your client manager to find out more.

Although any title with a retail price of $5.99 is eligible for this feature, it is entirely programmed by sales velocity. Placements within are not pitched for, and there is no editorial component. This means that if you have priced an album to surface in this feature, you will want to be doing everything to drive traffic to iTunes and push up those sales!

Keep this new feature in mind when you want to campaign a title — if your artist is on tour, you have catalogue pieces to highlight around a new release, or any reason you may want to place a title on sale. But don’t forget to support from your side as well!

The Orchard Chart Toppers: December 2014

The Orchard Chart Toppers

It’s a new year, we’re back with vigor and motivation, and what better way to celebrate than by congratulating our charting artists and labels from the end of 2014? Because iTunes was shut between Christmas and New Year, our charts are a little bare for a couple of weeks there, but we’ve included what we could track back and it’s still pretty rad. First, we tilt our hats (and a little bit more) to Trevor Moran for making it to #1 on Billboard’s Heatskeekers chart. Pure Noise Records is well represented with Front Porch Step, who managed to chart with not just one but two records! And between Moto 6: The Movie, Days of My Youth, Shred Bots and more, our Action Sports Film releases have been making themselves known in charts around the world. Here’s to a great 2015!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING JANUARY 4, 2015

Billboard Independent Albums
#37 — Machine Head: Bloodstone & Diamonds [Nuclear Blast]

Billboard Top Heatseekers
#6 — Trevor Moran: XIAT EP [Blackplane Music]
#15 — Front Porch Step: Whole Again EP [Pure Noise]

WEEK ENDING DECEMBER 28, 2014

Billboard Independent Albums
#27 — Various Artists: Qué Lindo Es Puerto Rico [Popular Inc. / Select O Hits]
#44 — Machine Head: Bloodstone & Diamonds [Nuclear Blast]

Billboard Top Heatseekers
#2 — Trevor Moran: XIAT EP [Blackplane Music]
#12 — Front Porch Step: Aware [Pure Noise]
#23 — Front Porch Step: Whole Again EP [Pure Noise]

WEEK ENDING DECEMBER 21, 2014

Billboard Independent Albums
#32 — Trevor Moran: XIAT EP [Blackplane Music]
#37 — Machine Head: Bloodstone & Diamonds [Nuclear Blast]

Billboard Top Heatseekers
#10 — Melvins: Hold It In [Ipecac]
#22 — Trevor Moran: XIAT EP [Blackplane Music]
#12 — Front Porch Step: Aware [Pure Noise]
#23 — Front Porch Step: Whole Again EP [Pure Noise]

iTunes Top 200 Albums
#187 — Jimmy Greene: Beautiful Life [Mack Avenue]

iTunes Turkey Top Albums
#9 — Gökhan Türkmen: En Baştan [3 Adım Müzik]

iTunes Top Documentary Movies US
#6 — The Sheik [Sheik Productions]
#8 — Moto 6: The Movie [The Assignment Inc]
#11 — Prime Wake Movie [BFY Productions]
#13 — Days of My Youth [Red Bull Media House]

iTunes Top Sports Movies US
#6 — The Sheik [Sheik Productions]
#7 — Moto 6: The Movie [The Assignment Inc]
#9 — Prime Wake Movie [BFY Productions]
#10 — Days of My Youth [Red Bull Media House]
#14 — Warren Miller’s No Turning Back [Warren Miller Entertainment]

iTunes Top Documentary Movies CA
#3 — Days of My Youth [Red Bull Media House]
#5 — Moto 6: The Movie [The Assignment Inc]
#7 — Shred Bots The Movie [AWSM LLC]
#10 — 509 Films: Volume 9 [509 INC]
#11 — Prime Wake Movie [BFY Productions]
#14 — Oakley: Snowboarding For Me [Oakley 1242 Productions]
#15 — The Sheik [Sheik Productions]

iTunes Top Sports Movies CA
#4 — Days of My Youth [Red Bull Media House]
#5 — Moto 6: The Movie [The Assignment Inc]
#6 — Shred Bots The Movie [AWSM LLC]
#9 — 509 Films: Volume 9 [509 INC]
#10 — Prime Wake Movie [BFY Productions]
#13 — Oakley: Snowboarding For Me [Oakley 1242 Productions]
#14 — The Sheik [Sheik Productions]

iTunes Top Documentary Movies UK
#4 — Days of My Youth [Red Bull Media House]
#6 — Moto 6: The Movie [The Assignment Inc]
#11 — Shred Bots The Movie [AWSM LLC]
#18 — Prime Wake Movie [BFY Productions]

iTunes Top Sports Movies UK
#3 — Days of My Youth [Red Bull Media House]
#5 — Moto 6: The Movie [The Assignment Inc]
#8 — Shred Bots The Movie [AWSM LLC]
#14 — Prime Wake Movie [BFY Productions]

iTunes Top Documentary Movies AU
#1 — Moto 6: The Movie [The Assignment Inc]
#19 — Days of My Youth [Red Bull Media House]

iTunes Top Horror Movies AU
#3 — Missionary [Missionary Film Production]

iTunes Top Sports Movies AU
#2 — Moto 6: The Movie [The Assignment Inc]
#4 — Prime Wake Movie [BFY Productions]
#20 — Days of My Youth [Red Bull Media House]

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The Orchard Chart Toppers: November 2014

The Orchard Chart Toppers

We’re nearing the end of the year, and our November charts are in. Before Christmas music takes over for the year (who am I kidding? it already has!), we’d like to give a shoutout to all our charting artists and bands, namely: Machine Head for hitting #21 on the Billboard Top 200,  #2 on the Independent chart, #16 on iTunes’ Top 200 and #1 on iTunes’ Metal Albums chart, not to mention making it to Russia’s Top 20 on iTunes; Gemeliers, two Spanish brothers who have been on the Spanish charts for months now and don’t look like they’re going anywhere; and Oakley’s Action Sports film Snowboarding For Me, which stayed on the Top Documentary Movies and Action Sports Movies charts in the U.S., Canada, U.K. and Australia for more than 3 weeks.

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING NOVEMBER 30, 2014

Billboard Top Heatseekers
#8 — Jimmy Greene: Beautiful Life [Mack Avenue Records]

Italy Top Albums
#7 — Elisa: L’anima vola (Deluxe Edition) [Sugar Music]

iTunes Brazil Top Albums
#5 — Henrique e Juliano: Ao Vivo em Brasilia [Som Livre/Globo]
#8 — Sorriso Maroto: Eu Gosto Ao Vivo No Maracanãzinho [Som Livre/Globo]
#14 — Malta: Supernova [Som Livre/Globo]
#17 — Cristiano Araujo: In the Cities – Ao Vivo em Cuiabá [Som Livre/Globo]
#18 — Jorge e Mateus: Live in London at the Royal Albert Hall [Som Livre/Globo]

iTunes Lithuanua Top Albums
#3 — Biplan: Visi keliai veda prie jūros [M.P.3]

iTunes Latvia Top Albums
#2 — Ассаи: Другие берега [Studia Soyuz]

iTunes Poland Top Albums
#9 — Zuch Kazik: Zakażone Piosenki [SP Record]
#15 — Be-sides: We Were So Wrong [Fonografika]

iTunes Czech Republic Top Albums
#12 — Aneta Langerova: Na Radostii [Supraphone]
#19 — Karel Kryl: Live! [Supraphone]

iTunes Russia Top Albums
#4 — Ivan Dorn: Randorn [First Music Publishing]
#9 — Mezza: Mokba [Studio Soyuz]
#14 — Vladimir Visotsky: Izbrannoe [Volume Music Group]

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Reintroducing: The Analyics Heatmap

As some of you may have noticed, we’ve updated the look and feel of our iTunes Heatmap in The Orchard Workstation Analytics. While the interface itself is a thing of beauty, we couldn’t just stop there! You’ll notice an increase in speed and overall performance of the tool as well. The most substantial difference is in the heat, or lack thereof, once you really zoom in on a region or city. We’ve made our metrics more reliable and interactive, so you get the best insight in the simplest way.

Heatmap_clusters

Once you reach a certain zoom level, the heat will disappear and you’ll see markers and clusters take their place. A marker denotes sales for a specific postal code, while a cluster aggregates sales from multiple postal codes. You can tell them apart by the layer of shading surrounding a cluster vs the more “solid” border of the marker circles. Hovering over a cluster will tell you how many postal codes are being grouped up to make up the sales, while hovering over a marker will just give you the postal code information. Want to see a more detailed view of what is hidden beneath a cluster? Just click and the map will zoom in to that cluster’s area.

We’ve covered look, feel, and performance, all of which come together to make a pretty killer tool on The Orchard’s utility belt. If you haven’t used the Heatmap in a while, do yourself a favor and check it out, poke around a little bit and enjoy! And as always, let us know what you think.

The Orchard Chart Toppers: August 2014

September 12, 2014 Featured News, Orchard News No Comments

The Orchard Chart Toppers

As we bid farewell to the summer months, we also bid congrats to some great acts who made themselves known on the charts this past month. Highlights include the hot new band Jessica Hernandez & The Deltas. This brand new act has shown tremendous organic growth, seducing fans at every turn, and landed some impressive spots on the charts with their debut Secret Evil. Join the bandwagon, guys. Spanish brothers Gemeliers took their local charts by storm as well, and label Vidisco released such awesome compilations, that together with other big local artists, they pretty much monopolized half of the Portugal official charts. Way to go!

August also saw the release of our very first theatrical film, Rich Hill. We all went to see the premiere as an exciting summer outing, and the film clearly hit home around the world. It’s a must-see — bring some tissues.

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING August 31, 2014

Billboard Top 200 Albums
#133 — Accept: Blind Rage [Nuclear Blast]

Billboard Current Albums
#111 — Accept: Blind Rage [Nuclear Blast]

Billboard Independent Albums
#22 — Accept: Blind Rage [Nuclear Blast]

Billboard Heatseekers
#18 — Will Dailey: National Throat [Wheelkick]
#26 — Jessica Hernandez & The Deltas: Secret Evil [Instant Records]

Billboard Tastemakers
#19 — Accept: Blind Rage [Nuclear Blast]

Spain Top Albums
#2 — Gemeliers: Lo Mejor está por venir [Pep’s Records]

Portugal Top Albums
#2 — Various Artists: Kizomba Mix – Mixed by DJ. Manu Santos [Vidisco]
#3 — Various Artists: Caribe Mix 2014 [Vidisco]
#4 — Tony Carreira: 25 Anos [Farol]
#9 — Various Artists: Piradinha 3 [Vidisco]
#12 — Various Artists: Latin Hits 3 [Vidisco]
#15 — Various Artists: Disco Ouro 2014/15 [Espacial]
#17 — Various Artists: Caribe 2014 – o Teu Toque [Vidisco]
#18 — Various Artistas: Kuduro Portugal Vol. 2 [Espacial]
#20 — David Carreira: A Força Está Em Nós [Farol]

Italy Top Albums
#17 — Elisa: L’anima vola [Sugar Music]

iTunes Top 200 Albums
#191 — Souls Of Mischief: There Is Only Now (Deluxe Version) [Linear Labs]

iTunes Italy Top Albums
#18 — Negramaro: Una storia semplice [Sugar Music]

iTunes Russia Top Albums
#3 — Smyslovye Gallyutsinatsii: Мысленный Волк (Лучшее 2000-2014) [Первое Музыкальное Издательство]
#5 — Various Artists: Танцевальный Рай 33 [2014 Studia SOYUZ]
#15 — Grigory Leps: The Best (Deluxe Version) [Nikitin]

iTunes Top Documentary Movies US
#8 — Rich Hill [Dinky Pictures]
#15 — Into the Mind [Sherpas Cinema]

iTunes Top Sports Movies US
#6 — Into the Mind [Sherpas Cinema]

iTunes Top Documentary Movies CA
#11 — Rich Hill [Dinky Pictures]

iTunes Top Sports Movies CA
#10 — Slednecks 16 [Slednecks Inc]
#12 — Into the Mind [Sherpas Cinema]

iTunes Top Sports Movies UK
#19 — Into the Mind [Sherpas Cinema]

iTunes Top Short Films UK
#1 — NotBad [Anthill Films]

iTunes Top Documentary Movies AU
#10 — Rich Hill [Dinky Pictures]

iTunes Top Sports Movies AU
#17 — Into the Mind [Sherpas Cinema]

iTunes Top Independent Films AU
#11 — Rich Hill [Dinky Pictures]

… Continue Reading

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