Snapchat has come a long way in the past year. They went public, and yes, they began producing their own Spectacles, but the app also made a number of updates that made it more fun (and valuable) than ever to be an artist on Snapchat. Once the best kept secret of experimental marketers, it’s now… Read more »
Facebook vs YouTube: Which is the Best for Your Video Campaign?
Facebook vs YouTube: these two game-changing platforms have become a contested rivalry in online music video streaming. With massive emphasis now behind native video players, is Facebook today’s place to start an artist’s video campaign? Or with its creator-friendly programs, advanced Content ID and monetisation options, is YouTube the way to go? In this post, we’ll… Read more »
Facilitate Discovery with Snapchat Search & Artist Promotions
We’ve already established that Snapchat should be one of your tools in your preverbal marketing toolbox. To keep you on top of your snapping game, here are some recent updates and promotions that can enhance your reach on the platform. Universal Searching In Snapchat’s most recent update (set to roll out to all Android and iPhone… Read more »
Introducing Antone DeSantis, Manager, Sales & Retail Marketing Greetings and happy new year! My name is Antone (sounds like Ann-Tone) DeSantis. I was born, raised and spent most of my life in Brooklyn before it became the hipster capital of the world. I escaped and moved to the far west side of midtown Manhattan residing in… Read more »
Commission All Kinds of Visual Content through Radar
We’ve received great news from one of our Marketplace partners, Radar. In addition to top-quality music videos, you can now request and commission any kind of visual content for your music campaigns: album art, teasers, web designs — you name it. With more info on this update, we have Lizzie Cooley from Radar with the guest blog… Read more »