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The Marketplace Presents: Klick Push

KlickPushLogoIf you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access to games, loyalty programs and standard apps looking to offer rewards to their most engaged users, Klick Push places your music within these apps and in front of more than 60 million active users and potential fans.

The concept is simple: a gamer playing Fruit Ninja reaches level 100; a runner hits a mileage goal in his or fitness app; a shopper spends $100 in their 7-Eleven app, and they are rewarded with a free music download — your song. They can preview the track, rate it, and if they like it, enter their email in exchange for a free download of the song. All tracks come with an accompanying buy link for converted users to purchase your music.

Ratings help Klick Push better target users over time, so that your tracks are more likely to reach a potential fan in a relevant context. And you can track all activity surrounding your music, including listens, downloads, thumbs up or down, impressions and demographics to get a grasp on how well your tracks are being received.

Here’s how it works in The Orchard Marketplace:

  1. Install the app on the artist of your choice.
  2. Select which tracks you’d like to submit for in-app rewards by clicking on  the “Upload your music now!” button.
  3. Pick your tracks and click on “Send your music now.”
  4. The next screen lists all tracks you’ve sent to the app and allows you to remove any you’d like to instantly pull from active rewards. You can return to this screen  at any time by clicking on the Tracks menu at the top. This is also where you can add more music at a later date.
  5. Go to your Dashboard to see your analytics, including all-time and track-level downloads, impressions, shares, plays, likes and dislikes.
  6. Get a grasp of your top cities, states and countries by clicking on Download Locations.

That’s it! So many potential fans at your fingertips, including users of apps like Fruit Ninja, 7-Eleven and JunoWallet. Do keep in mind that any tracks streamed or downloaded through Klick Push are for promotional use only and will not generate direct revenue. What they will do is expand your reach, which in turn should increase your bottom line once you’ve collected some highly engaged new fans.

Check out the full demo video below:

Klick Push is available via The Orchard Marketplace. Find out more about them on their One-Sheet.

The Marketplace Presents: Naked Press

NakedPressHiring a publicist can be daunting and expensive. We’ve sought to make it easier for you with the launch of Naked Press in The Orchard Marketplace.

With a focus on UK press — an important market, to say the least — Naked Press will pitch your release to targeted outlets including The Guardian, TimeOut, Mojo, Uncut, Q Magazine, Drowned in Sound, The Times, and more. They can take on artists in any genre and come at an exclusive discounted rate of £80 per press release, negotiated specially for you.

How do you get started? Just install the app in the Marketplace for the artist you’d like to promote, verify your artist name and contact email, and fill out a description of the release in as much detail as you can muster, including genre to key in on, specific requirements, highlights, deep, dark secrets, and more. Well, as long as you’re ok with seeing those last ones in print — that is the goal, after all!

Once you’ve sent that off, Naked Press will review your request and reach out via the email you provided. You’ll discuss the release directly, get the approvals needed, and Naked Press will work its magic on your behalf. Check back in the app 7 and 21 days after your press release has gone out to review number of contacts reached, opens and click rate. You can also access a PDF copy of the release for your records.

Get a visual tour of the app below:

Naked Press is available via The Orchard Marketplace. Find out more about them on their One-Sheet.

Exploring iPluggers: How Artists Get Airplay

iPluggers The Orchard MarketplaceFor our latest Marketplace case study, we invited the folks at iPluggers to share some success stories from their users. From Latin to Pop, Electronic to Classical, these artists have all seen great results with the service. Read up below, and be sure to check iPluggers out in The Orchard Marketplace. Find out more about them, including special pricing for The Orchard’s clients, on their One-Sheet.

iPluggers is a digital plugging platform, servicing over 30,000 radio stations worldwide. Artists and labels have successfully used iPluggers to get airplay in countries all over the world, further strengthening their fanbase.

We have asked a few artists to share their stories with us.

Bongomatik
Genre: Latin / Pop / Jazz
Background: JJA Jazz Awards nominee

We choose iPluggers for our radio promotion due to its enormous reach and network: iPluggers spreads our music to radio stations we could have never reached by ourselves.

Before we started looking into digital radio promotion, we hired a traditional radio promoter which would promote our single to radio stations in The Netherlands. Costs were approx. €2500. Although we gained some airplay from his activities, we found that with traditional radio promotion, getting insight in the results is not always that easy.

When we started working with iPluggers, the costs of radio promotion of a single is about 10% of what we’d normally pay, we have direct insight in the results and we reach radio stations worldwide instead of being limited to our own country.

We would recommend that artists who have the resources to pay for traditional radio promotion do both traditional and digital radio promotion. Every band or record label should consider using iPluggers for their (digital) radio promotion: they just do what they promise to do and the communication with them is extremely smooth.

In addition to radio promotion, we make active use of our social media networks like Twitter and Facebook. Additionally, we also send our album for reviews to the press (both online and printed music media).

… Continue Reading

Haulix Keeps Making Promo-Servicing Better

haulixIntroducing some exciting updates and upcoming projects, our friends at Haulix put together this blog post to remind you why their promo-sending platform is so awesome. From new ways to make the most of the app to improvements on the information you get and how to use it, these new developments reinforce why Haulix is consistently one of our most popular Marketplace apps. James, take it away! 

Hello, Orchard readers!

Fall is less than two weeks old, but it’s already shaping up to be one of the busiest seasons in recent memory for Haulix. Having launched a fully redesigned site and company blog over the summer, we’re currently working to further refine our music distribution software in a variety of ways.

We realized not long ago that we had been so focused on development, we had not updated the general public with everything we have been working on. Thankfully, the folks at The Orchard were kind enough to allow us this space to do just that, and we could not be more excited to finally let you in on the latest innovations from Haulix.

For starters, our built-in email system has undergone some major upgrades as of late. We recently launched an automatic background process that regularly scans contact lists for invalid email addresses. This takes the hassle of having to constantly update contact information out of the clients’ hands and allows them to dedicate more time and energy to what matters: promoting their new releases.

Also on the topic of email, we have a new activity screen that shows the current status of all messages sent through Haulix: Opens, Delivers, Bounces, Drops, Unsubscribes. It’s the perfect companion to our already in-depth usage analytics, offering our clients more information than ever before on the people they’re hoping to reach, and in turn making it easier for our clients to focus on the outlets who are actively engaging with their materials.

Outside of messaging, we have two big projects on the horizon that we feel will make the Haulix experience exponentially better for clients, as well as for the journalists they engage through our software. The first of these is an additional security feature that will require a 4-digit passcode for accessing a journalist’s ‘My Promos’ screen, which we are putting the finishing touches on as I write this blog post. The second, and perhaps most important update in this whole blog is that we recently started work on the long-awaited Haulix mobile platform. We do not have a launch date in mind just yet, but in the not too distant future, press will be able to stream promos directly from their phones or iPads.

That about wraps it up for this update on the world of Haulix. We are constantly striving to further refine our software and welcome any suggestions for future updates you may have. If you have any questions about our software, please do not hesitate to contact us at: matt@haulix.com.

– James Shotwell, Haulix

To find out more about Haulix in The Orchard Marketplace, check out this blog post

MUSO Continues The Fight Against Piracy with New Updates

September 16, 2013 Client Tool, Featured News 1 Comment

muso_DR_featOur anti-piracy Marketplace partner, MUSO, has some exciting updates to share in their constant fight against illegal downloads and sharing. Here to introduce them to us in this guest post is Co-Founder and Music Services Division Head, Andrew Chatterley.

Since making our service available in The Orchard Marketplace, we’ve continually expanded our suite of features to help rights holders deal effectively with piracy issues. MUSO‘s easy-to-use browser-based dashboard helps track illegal content from over 2 billion piracy webpages and facilitates the removal of illegal content across cyberlockers, torrents and illegal streaming sites. MUSO also automatically optimizes Google search results, giving rights holders a fighting chance to promote their content to potential audiences in the best way possible.

In its latest developments, MUSO recently announced a world first for online anti-piracy, signing a deal with Russian social networking site VK.com. An alternative to Facebook, the site boasts 250 million users. VK is the second most visited website in Russia and is seen as their most important channel for social media marketing. The problem for rights owners is that the site is also widely used as a portal to allow free and easy access to one of the world’s largest archives of unlicensed music and video, with a reported 77% of files being unauthorized. This results in having a devastating financial impact across the global music industry costing potentially up to $1 billion to rights owners.

As Co-Founder and Head of the Music Services division, I always say that this is a landmark day for anti-piracy across the music industry. This agreement, which affects European and other global rights owners, will see commencement into the removal of hundreds of MP3 sites that are freely making available their entire audio library to 32 million people via VK.com’s interface. We are very happy to have agreed to a system of implementing the removal of infringing content with VK.com. The rise of illegal MP3 one-click download and streaming sites are one of the biggest challenges facing the industry and MUSO is committed to staying one step ahead in helping our clients deal with their illegal piracy problems.

To expand a bit more, MUSO‘s agreement with VK allows the constant monitoring of their site, automatically sending takedowns if a VK user uploads the same track again. MUSO’s global client base will therefore be able to remove any illegal files available on VK’s API in an easy one-click process. Removing these live links from the hundreds of illegal sites linked through VK’s API will also help thwart the growing trend for English-language sites to use this API to provide downloads of not just MP3 files, but also videos and software. Websites like mp3juices.com and mrtzcmp3.net are two such examples and lead millions of users to download unlicensed songs for free, preventing artists from receiving any revenue.

The new VK takedown tool is available immediately, and you can take advantage of it straight from The Orchard Marketplace.

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