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5 Crowdfunding Backer Rewards That Have Been Proven to Work for Indie Musicians

CrowdfundingMaxCollins

Max Collins funded his first solo album through PledgeMusic. (Image via wcyy.com)

This article, written by electronic music industry veteran, Adam Bernard, originally appeared on Sonicbids.

Adam’s tips are perfect to use with our Marketplace partner app, RocketHub. RocketHub is a musician-friendly crowd-funding tool that gives you all the money you’ve raised (whether you hit your goal or not), and offers the highest payouts and lowest fees compared with the other guys. Check out their Success School to build a personalized plan for your campaign. Now… onto the blog post! 

You’re an artist, you need money, and you want to attempt to generate those funds via an engaging crowdfunding campaign. That’s all well and good, but as soon as you’ve figured that out, you have to stop thinking like a band and start thinking like a fan.

Crowdfunding has become one of the most popular ways for independent artists to generate the money they need to create albums and tour, but far too many artists offer backer rewards that are overly simplistic. This makes their campaigns look less like a true fundraiser and more like an attempt to do the least amount of work possible. A perfect example of this is using downloads of music that’s already been released as rewards. Anyone can buy your album online, and being that the first word in “fan funding” is “fan,” most everyone you’re targeting with your campaign already has your whole catalog – so what makes you think they’re going to want something they’ve probably already bought themselves?

… Continue Reading

Campaign Marketing Tips Courtesy of Naked Press

NakedPressOur Marketplace partner, Naked Press, helps you extend your reach into the UK Press. But pitching to press isn’t as easy as just sending your music in when it’s ready — it requires planning. To get the most out of your press campaigns, follow these great tips from our friends at Naked Press, and check out the app in The Orchard Marketplace! 

To start with, it helps to have an approximate schedule of events planned for your release, to give it the best opportunity for review consideration by the music press. So when you have your completed, mastered and mixed record, you also need to have your assets (biography, photos, cover artwork etc.) ready in advance, to roll out ahead of the actual release date. Writers are under deluge from so much music every single day — why should they pay attention to your new record? Make them want to know more about you, invite them in, make sure they don’t pass you by. In a nutshell: make your whole package look as intriguing (and professional) as you can!

Whether it’s an album, EP or single, it makes sense to have at least one track available for listening early on, preferably via a streamed link (there are various platforms you can use — Soundcloud, Press Kit, etc.). It’s all very well having that great cover art, really cool photos and a fantastically exciting biog post, but without the music to listen to, these aren’t that useful to a music writer, so think about a strong lead track to anchor their attention and make them want to hear more.

Monthly publications typically need to receive your record news up to 12 weeks ahead of the release date in order to plan their editorial coverage to coincide with its availability. For instance, if your release is coming out in May, make sure your key contacts at the monthlies can hear it, or at the least know about it, in February. Newspapers and weekly supplements work with shorter lead times and if you’re aiming more for online press, then you’ll still need to work ahead but 4-6 weeks is long enough for most sites to commission any interviews, features or reviews.

The rule is that the music press generally doesn’t like reviewing music that’s already out there, so think ahead if you want to be considered. Plan, strategise and be prepared! Good luck!

The Proof in the Pudding: Get Your Music in Apps & Games with Klick Push

KlickPushLogoOne of our latest apps, Klick Push, has seen great results from their partnership with The Orchard Marketplace. Klick Push focuses on getting your music to highly engaged potential fans within apps and games — both web and mobile. To give us insight on the positive response they’ve received since partnering with us, they’ve shared some stats that we think you’ll want to see. Klick Push, take it away!

Hello Orchard artists and labels! We’re excited to share that we have witnessed incredible results and traction across our partnership with the Marketplace. About 100 artists a week are submitting content to be promoted in apps, games and loyalty programs and Klick Push has delivered hundreds of thousands of free engaging impressions to artists that apply and submit music to Klick Push through our Marketplace application. This has resulted in a cost effective way to promote new album releases and concerts, and build new fan bases while driving revenue back to you, the artist.

Check out some numbers below:

2,224,000 plays of your music across all of The Orchard’s artists in just a few short months
50,000 downloads: look at all those people who got your free music!
5,000 shares, i.e. 10% of people who heard your music shared it on Facebook and Twitter
5% click rate to iTunes: that’s new fans heading over to make a purchase

While advertisers typically dish out the big bucks for these high impressions and conversion rates, artists are getting FREE access to these highly engaged users by simply giving away music to new fans through Klick Push. We want users to discover your music and have an enjoyable experience, all the while making you money and providing more insights on the location of your fan base.

If you haven’t yet, try us out by installing the Klick Push app in The Orchard Marketplace and check out our One-Sheet here.

The Marketplace Presents: Klick Push

KlickPushLogoIf you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access to games, loyalty programs and standard apps looking to offer rewards to their most engaged users, Klick Push places your music within these apps and in front of more than 60 million active users and potential fans.

The concept is simple: a gamer playing Fruit Ninja reaches level 100; a runner hits a mileage goal in his or fitness app; a shopper spends $100 in their 7-Eleven app, and they are rewarded with a free music download — your song. They can preview the track, rate it, and if they like it, enter their email in exchange for a free download of the song. All tracks come with an accompanying buy link for converted users to purchase your music.

Ratings help Klick Push better target users over time, so that your tracks are more likely to reach a potential fan in a relevant context. And you can track all activity surrounding your music, including listens, downloads, thumbs up or down, impressions and demographics to get a grasp on how well your tracks are being received.

Here’s how it works in The Orchard Marketplace:

  1. Install the app on the artist of your choice.
  2. Select which tracks you’d like to submit for in-app rewards by clicking on  the “Upload your music now!” button.
  3. Pick your tracks and click on “Send your music now.”
  4. The next screen lists all tracks you’ve sent to the app and allows you to remove any you’d like to instantly pull from active rewards. You can return to this screen  at any time by clicking on the Tracks menu at the top. This is also where you can add more music at a later date.
  5. Go to your Dashboard to see your analytics, including all-time and track-level downloads, impressions, shares, plays, likes and dislikes.
  6. Get a grasp of your top cities, states and countries by clicking on Download Locations.

That’s it! So many potential fans at your fingertips, including users of apps like Fruit Ninja, 7-Eleven and JunoWallet. Do keep in mind that any tracks streamed or downloaded through Klick Push are for promotional use only and will not generate direct revenue. What they will do is expand your reach, which in turn should increase your bottom line once you’ve collected some highly engaged new fans.

Check out the full demo video below:

Klick Push is available via The Orchard Marketplace. Find out more about them on their One-Sheet.

The Marketplace Presents: Naked Press

NakedPressHiring a publicist can be daunting and expensive. We’ve sought to make it easier for you with the launch of Naked Press in The Orchard Marketplace.

With a focus on UK press — an important market, to say the least — Naked Press will pitch your release to targeted outlets including The Guardian, TimeOut, Mojo, Uncut, Q Magazine, Drowned in Sound, The Times, and more. They can take on artists in any genre and come at an exclusive discounted rate of £80 per press release, negotiated specially for you.

How do you get started? Just install the app in the Marketplace for the artist you’d like to promote, verify your artist name and contact email, and fill out a description of the release in as much detail as you can muster, including genre to key in on, specific requirements, highlights, deep, dark secrets, and more. Well, as long as you’re ok with seeing those last ones in print — that is the goal, after all!

Once you’ve sent that off, Naked Press will review your request and reach out via the email you provided. You’ll discuss the release directly, get the approvals needed, and Naked Press will work its magic on your behalf. Check back in the app 7 and 21 days after your press release has gone out to review number of contacts reached, opens and click rate. You can also access a PDF copy of the release for your records.

Get a visual tour of the app below:

Naked Press is available via The Orchard Marketplace. Find out more about them on their One-Sheet.

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