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Tag Archives: metrics

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Spotify Unveils New Ad Studio Metrics To Measure ROI

Since Spotify Ad Studio's introduction in 2017, brands, artists and music marketers have utilized the self-serve promotional platform to reach listeners right when they're active, listening and in the mood to discover music. While the majority of Spotify's...

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YouTube Creator Studio Updates Provide New Impression Metrics

If you run your own YouTube channels, you’re probably familiar with YouTube’s Creator Studio. This dashboard, which is really the heart of creator activities on YouTube, is where you may have uploaded videos, sought analytics and changed settings for your c...